Action or Inaction and the Ethics of Choice Essay

One of Peter Singer’s four main principles of ethics is that we are just as responsible for our inactions as we are for our actions. This means that we as human beings have an ethical obligation to act if we witness something wrong happening. Even if we do not see it but we know it is going on, then once we possess that knowledge we have also incurred a moral duty to act. Without this obligation, we become a liability to the community because we are no longer taking responsibility for the well-being of others when it is in our power to do so. Examples of this are easily found in the modern media. The first example of such an understood and implicit responsibility would be in the case of Penn State and their football defensive coordinator, Jerry Sandusky. Jerry Sandusky committed horrible crimes, molesting and sexually assaulting numerous young boys who were looking to him to help them out of already bad situations at home via his charity, Second Mile. These were at risk youth. The head coach of Penn State’s football team, Joe Paterno, had been alerted to the crimes possibly being committed by his defensive coordinator but he had failed to act or contact law enforcement. The president of the university also was accused of knowing but taking no action. (1) In the eyes of the public, once the criminal trial began to get underway, the head coach and the president were both equally guilty for allowing such atrocities to go on under their noses. To the American people and the plaintiffs, simply saying, â€Å"It wasn’t me that hurt these boys.† was not enough to excuse their inaction. They had failed in their civic duty to protect the community and its children. To fail a society in this manner means you have become a hindrance and a liability to the people who once sustained you. It is no small question to wonder where the line is drawn between an obligation to action and the freedom to do nothing. Not only is it illegal to rob a bank, it is equally illegal to drive the getaway car. True, as a mere driver, you did not in fact steal money or hurt anyone. However, by your own inaction (you did not call the cops, you did not discourage the robbers), you have enabled harm to be brought to others. The consequences then are that had you acted, harm may have been avoided. Just as if you had held the gun yourself, your knowledge means that you acted to hurt someone else even if it was simply by not acting. Many cultures have shame and honor systems which detail explicitly the duties of a citizen to act and the restrictions on actions as well. American law makes very clear pronouncements about guilt by association, being an alibi, being an accomplice, and other specific things required by those who stood by. We as a people do not accept inaction as an excuse to avoid blame. Peter Singer’s specific principle denotes the ability to choose between action and inaction automatically confers upon the decider the weight of their choice. Once you are aware that you have a choice to make, you also should be aware that the choice rightly bears consequences. Surprisingly, many people find this unfair. They do not believe they hold any blame if they choose not to take action. If a woman is raped in a street in broad daylight with fifty witnesses, almost all the witnesses will feel that it was not their problem, not their responsibility to stop it or report it. When confronted later, they will squirm with shame, but as the well-known case of Kitty Genovese (2) proved, they do not honestly feel they did anything wrong. Therefore, the ethical idea of responsibility for both action and inaction is an idea that still needs advocates throughout the world. The social contract that exists between man and his government also extends to man and his fellow man. Works cited: 1.) Simon, M. (2012, November 7). Former Penn State president arraigned in Sandusky scandal – This Just In – CNN.com Blogs. Retrieved November 8, 2012, from http://news.blogs.cnn.com/2012/11/07/former-penn-state-president-arraigned-in-sandusky-scandal 2.) Darley, L. (2010, August 19). Bystander Effect: The Case of Kitty Genovese. Retrieved November 8, 2012, from

”I am Australian” by Bruce Woodley Essay

Poem Analysis – I am Australian by Bruce Woodley and My Country by Dorothea Mackellar The two poems that I have chosen to analyse are â€Å"I am Australian Written by Bruce Woodley and Dobe Newton and â€Å"My country† written by Dorothea Mackellar. Both poems portray the love for the country and the sense of belonging as both of these writers are Australian born bush poets. The poem â€Å"I am Australian† relates to the concept of belonging to and national identity. Repetition of ‘I Am Australian’ reinforces this, imagery of the environment and creates a link between the nation and the self, and thus the person is intimately connected to the country. The Poem is about celebrating diversity in Australia, between the people and the land. The second poem â€Å"My Country† by Dorothea Mackellar portrays the beauty of the Australian outback landscape and she declares her love of the country. It was written in order to inform people about the beauty and the wilderness of this country. Both of these poems relate to the theme of belonging t o the country Australia. The techniques I will be using for analysis are rhyme, language, imagery and form. In the ‘I am Australian’ song which goes – â€Å"we are one, but we are many† it can be seen as an expression of cultural inclusion. It tells us the story of a nation of immigrants .The first stanza is like an extended metaphor for example, I came from the dreamtime From the dusty red-soil plains I am the ancient Heart All of these create a visual representation in the readers mind about the country. Repetition of â€Å"I am Australian† reinforces this, imagery of the environment and creates a link between the nation and the person thus one feels connected to the country. I believe the song is about celebrating diversity in Australia, between the people and the land. It describes the people as being an aborigine, a digger’s daughter, a battler, a bushy and so on. It describes the land as being as diverse as the people, but one common thing they all have in common is they are Australian. The verses of the song speak with pride of the values, traditions and accomplishments of the Australia, including our proud indigenous history. In the second poem ‘My Country’, Dorothea Mackellar portrays the beauty of her country; Australia. Dorothea Mackellar uses imagery technique like alliteration, for example, â€Å"for flood and fire and famine to characterise rural Australian Life and  repetition of words or phrases like â€Å"core of my heart, my country!† to show a sense of belonging. The poem is full of metaphors, for example â€Å"an opal-hearted country†. Some metaphors include personification. For instance, she uses â€Å"her† for nature and regards nature as a mother or woman. Moreover, this illustrates her love of Australia. Australia is not just a piece of land to this poet; she has a relationship with this land, and that is why she refers to it as if it were a person. In her poem Dorothea personifies Australia.† She portrays Australia as beautiful because of this wildness. This is conveyed in the phrase â€Å"my love is otherwise† that concludes the stanza on England, and the phrase â€Å"I love a sunburnt country† that introduces the following stanza on Australia. This illustrates her love of Australia. Australia is not just a piece of land to this poet; she has a relationship with this land, and that is why she refers to it as if it were a person. Dorothea’s poem uses language in a way that differs from our ordinary expression whereas Woodley and Newton use free verse and there is chorus. In â€Å"I am Australian, there is more focus on outback whereas â€Å"my country† is more about Mother Nature. Dorothy uses more personification than Woodley and Newton. Moreover, Woodley and Newton have made reference to real life Australian life identity such as Ned Kelly, Matilda, Clancy and Albert Namajera which alludes to Australian Identity Whereas Dorothea mostly uses personification. In conclusion, I have found that both of these poems refer to typical Australian lifestyles such as, being free, living around native Australian icons and having an Australian Identity and have a sense of belonging to Australia. This key point is to be proud of being an Australian which will help to have a positive Australian identity. Both writers show their pride of belonging to Australian.

Italian versus American Christmas Essay

Merry Christmas or Buon Natale! Let us all celebrate the birth of Christ. It is that time of year when family and friends come together to rejoice for the savior is born. It is when we the love is most felt between family and friends and even strangers. The voices of carolers add to the festivities of the season (Miles 359). The Christmas tradition takes its roots from Christianity. This is also the reason behind the non-celebration of Christmas in some countries, especially those which are non-Christian. Nevertheless, there are places like the United States and Italy where Christmas traditions are observed for the purpose of celebration, which transcends religious customs (Miles 359). As traditions dictate, Italians take turns drawing out a wrapped gift from an ornamental bowl which is called the urn of fate (Miles 359). As most Americans are Christians, holidays are encouraged during this time of year. This includes the tremendous amount of gift – giving and shopping (Barnett 144). Italians decorate their homes during Christmas time with a ceppo (tree of light) or l’albero di natale, their version of the traditional Christmas tree (Miles 359). It is a wooden frame shaped like a pyramid. Resembling a ladder it is formed by several layers of wooden shelves as support. The presepe is placed at the bottom of the ceppo. Candies, fruits and other presents occupy the upper shelves. The ceppo is adorned with miniature pennants, gilt pine cones and colored paper. Candles are placed on it and further topped by either a doll or a star to complete the look. The origin of the manger scene was in Italy. This is the reason why it has been an important part of the Italian Christmas tradition. Italian homes decorate their presepe or nativity scene as elaborately as they can afford it. Americans, on the other part of the globe adorn their homes with wreaths, mistletoes and Christmas trees too. The streets of New Mexico are lined with luminaires or candles in a bag full of sand during Christmas time. Houses with flat roof are also adorned with these. These serve to light the way for the newborn child. In Washington D. C., the first national living Christmas tree was planted way back in the year 1924. From then on, it has been the tradition of the President of the United States to turn on the ceremonial lights at Christmas. Going around with a star is characteristic of an Alaskan Christmas. A large star made out of bright colored paper is carried by boys and girls as they go door to door on Christmas day. They even bring lanterns on poles with them as they sing carols. Hospitable neighbors let them in for refreshments as young and old gather in observance of this joyful occasion at this time of the year (Barnett 144). If the Italians have their Babbo Natale, Americans know him to be Santa Claus. He is known in the United States as the fat man on red robe and black boots, riding on his sleigh. He slides down the chimney to leave his presents to the nice kids at Christmas time. Gift giving in Italy happens on the la festa dell’ Epifania or the Epiphany which falls on the 6th of January. Babbo Natale makes his rounds on la vigilia di natale or Christmas Eve. In other parts of the region, he is known as La Befana, an Italian folk character. The gift – giver of Christmas gifts in other areas is believed to be St. Lucia. On other places, he is known to be Gesu’ Bambino or the Child Jesus (Miles 359 – 360). The United States is a cultural melting pot indeed. In this part of the world, different customs and traditions blend in harmony. It is during Christmas time when this cultural diversity is very much evident. Nevertheless, the combination of different cultures eventually produced a distinctly American taste although traces of diverse roots of these traditions are somehow still evident. The most common among these influences are British in origin. The Americans find a way to make Santa Claus feel at home. This is the reason why they created homes for him across the country. In one of the villages at Torrington, Connecticut, one can find a real life Santa, along with his elves. At Whiteface Mountain in Wilmington, New York a permanent home for Santa Claus was designed by Arto Monaco. This house replaced the reindeer for a blacksmith. It even has a post office and a chapel in its overall design. Every year, about 100,000 people visits the Monaco designed Santa home (Barnett 144). Italian kids are not out reciting poems around the neighborhood, they lovingly write letters to their parents during Christmas while American kids list the things they would love to receive as presents from Santa Claus (Miles 359; Barnett 144). The holiday season does not start and end on the 25th of December as far as the Italian calendar is concerned. The Italians practice certain customs and traditions to mark this season. On la vigilia di natale or Christmas Eve, an elaborate meal called the pronzo delta vigilia is served. Here seafood soup or stew, fish, cannoli (Italian pastry) and other treats are served but no meat included. When il natale (Christmas) falls, the whole family feast with panettone or the Christmas cake together with other meals (Miles 359). Potatoes, meat, onions and beans are boiled over campfires for a Christmas feast at New Mexico. To cup the meal, buns, breads and donuts are served with coffee. Polish Americans have their own unique holiday tradition. On the morning of Christmas Eve, no meat is served. However, when the first star appears over Wigiliais, meat can already be served for dinner. The main features of the meal are sweet meats made from poppy seeds and honey, various fish, mushroom, cabbage and beetroot soup. The head of the house gives out an oplatek which is an oblong wafer. The nativity scene is imprinted on this oplatek. A piece of the oplatek is broken off as each family member including their friends who are present exchange wishes for one another. As tradition dictates, there is a place set especially for Mary and his son in case they come in search for a place to stay for the night. Hay is spread on the floor and under the tablecloth reminiscent of the manger where Christ the savior was born (Barnett 144). Carolers singing Christmas hymns provide entertainment in America. As compared to their fellow Americans, Hungarian Americans place a high premium on church services and carols during Christmas Eve. On this day, they gather around the Christmas tree as they do their gift giving when the first star of the evening appears. Right after the gift giving seasonal foods are served. The rest of the family feasts on poppy seed, walnuts, biscuits, topped with aniseed, caraway or sesame seeds and dumplings. The Italian version of this is the Zampognari and Pifferai. Flute players and bagpipers from the Abruzzi Mountains of Rome are dressed in sheepskin vests, dark cloaks, white stockings and knee – high breeches. They travel all the way to religious shrines to entertain the crowd (Barnett 144). We may not speak one language, we may not share one religion, we may not observe the same ritual but December 25 means the same thing for all of us. It is the day when the savior was born. It is the day when the promise of salvation was made flesh. On that night at a manger in Bethlehem, Jesus came to the world. In all humility, he lived his life on earth. In this light, let us remember that while there is nothing wrong with extravagant celebrations during Christmas, there is a much deeper meaning behind all these trappings. There is more to the food served and the gifts given and received. It is the birth of Christ, and this is the perfect reason to celebrate. In all certainty, wherever in the world you are in at Christmas time, whichever way you celebrate it, one truth remains the same, it is the most wonderful time of the year (Maloney NP). Works Cited Barnett, James Harwood. The American Christmas: A Study in National Culture. New Hampshire: Ayer Publishing, 1976. â€Å"Christmas in United States. † 2008. TheHolidaySpot. com. Retrieved February 21, 2008, from http://www.theholidayspot.com/

Emotional intelligence in nursing Assignment Example | Topics and Well Written Essays - 250 words

Emotional intelligence in nursing - Assignment Example Secondly, emotional intelligence is associated with calm disposition, an important trait in dealing with mentally unstable people. Through emotional intelligence, a nurse is able to maintain relative calmness and steadiness of the mind thereby offering the necessary help to the patient. Finally, through emotional intelligence, nurses are able to work well in teams with fellow nurses and other healthcare professionals (McQueen, 2004 p. 105). Through such collaboration, nurses are able to provide relevant help to the patients by obtaining relevant help from other professionals. A mental health nurse can improve his/her emotional intelligence by reducing his/her negative emotions so that they do not end up overwhelming him (McQueen, 2004 p. 106). This aspect of self-regulation becomes an important skill when dealing with patients. Secondly, students need to connect with others emotionally at all times, socially through non-verbal communication. This is one strategy of trying to understand others thereby building lasting relationships with them. Thirdly, students need to remain connected with others in situations that might appear challenging (McQueen, 2004 p. 106). For instance, a student might use humor to maintain relationships with others in situations that are challenging. Finally, students need to exercise peaceful problem solving without hurting the other party. This also involves airing ones views and expressing emotions in a controlled

HUM DQ 2 WK6 Essay Example | Topics and Well Written Essays - 250 words

HUM DQ 2 WK6 - Essay Example These events led to Muslims getting education by interacting with other societies and as a result there are renowned Muslim scientists and doctors. Various Muslims have given significant share in developing major scientific plants in the United States as well as other countries around the world (Moore, 1995). Many Islamic individuals who settled in the US as civilians gained good contacts with the resident and managed to build good reputations with them, which made it easy for them to survive and flourish. Muslims have also managed to unite together religiously and politically under one banner making them very strong in the US as well as the world at large. The end of the Cold War also assisted in the development of Islam in the US as most of them moved in search for religion where they later settled in US to develop their different political ideologies and maintain their faith. Terrorism by some factions of the Muslim community has also increased development of Islam in US with various people trying to fight

Computer Features Essay Example | Topics and Well Written Essays - 250 words

Computer Features - Essay Example For the perfect computer the processor speed should be 2 GHZ and above. This will facilitate faster performance of the system. A good computer should also have a good memory; this also affects the performance of the system. The first type of memory that is available in a computer is the random access memory that temporarily stores data. If the ram is bigger, it allows one to running more applications at one time. For the computer of choice a ram of 4 gigabytes and above is ideal. Another memory found in a computer is the hard disk that stores all the information fed into a computer. More space means high volumes of data to store, for a good computer a hard disk of one terabyte and above is perfect. All of the above mentioned are components of a good computer however, that is not all a good computer should also be able to connect to a wireless network. This type of internet connection is widely available and can be found in most public areas like schools, libraries and even coffee shops. The final piece is a disc drive. This component allows an individual to watch movies or listen to music stored in a compac t disc. It also allows one to transfer the content from a computer and into the disc for

Consumer and industry trends in the pub industry Essay

Consumer and industry trends in the pub industry - Essay Example strongly about that." Ted Tuppen, chief executive of Enterprise Inns, which owns more than 8,000 tenanted pubs, has advocated for separate smoking rooms in pubs. He pointed out that the huge numbers of rural pubs provide a great service for their local community by providing a bit of food and a bit of booze. He said the proportion of liquor-led pubs likely to qualify for the exemption was higher in less affluent parts of the country, suggesting the bill would lead to a widening in the health gap between rich and poor regions of England. A second exemption for 20,000 private members' clubs only emphasized the disparity between rich and poor pub goers. Only Punch Taverns which has 8,000 pubs operates as non-food pubs, catering to smokers. Most pub group's profits from cigarette machines are negligible, though the proportion of pub-goers who smoke is estimated to be 45% to 50% which is twice the national average.Within the UK market, key regional and smaller local breweries are in fact enjoying volume and value growth of two per cent. This is the finding of a recent report commissioned by some of the UK's leading regional breweries; Everards, Marstons, Adnams, Greene King, Wells & Youngs, Fullers and Caledonian. After a decade of British pubs being turned into trendy, continental style bars, consumers are seeking out the more traditional pub where they can order a real pint of English ale. A number of factors and initiatives from the breweries are contributing to the return of the 'pie and a pint' type of pub experience. As well as providing smoking solutions or shelters, licensees and breweries have endeavoured to make their pubs places where more people will want to go to spend their leisure time. These include post ban re-decoration and refurbishment, 'deep... Consumer and industry trends in the pub industry Within the UK market, key regional and smaller local breweries are in fact enjoying volume and value growth of two per cent. This is the finding of a recent report commissioned by some of the UK's leading regional breweries; Everards, Marstons, Adnams, Greene King, Wells & Youngs, Fullers and Caledonian. After a decade of British pubs being turned into trendy, continental-style bars, consumers are seeking out the more traditional pub where they can order a real pint of English ale. A number of factors and initiatives from the breweries are contributing to the return of the 'pie and a pint' type of pub experience. As well as providing smoking solutions or shelters, licensees and breweries have endeavoured to make their pubs places where more people will want to go to spend their leisure time. These include post ban re-decoration and refurbishment, 'deep cleaning' of the pub's soft furnishings, improving and upgrading menus and provision of coffee and tea at the bar. The smoke-free lif e style has brought several groups of people back to the pub. For example with the 35+ age group, are now returning to the pub to enjoy food and drink in a clean, fresh and healthier environment. The pub can have a set theme every month which should be shown in the website, decoration, signage and clothing of the pub staff. During holidays, the pub can put up the appropriate decorations around the venue. The monthly special features can also be related to the set themes.

Presenting A Properly Processing To A Jury Assignment

Presenting A Properly Processing To A Jury - Assignment Example The defendant must seek the help of an advocate who will help him or her plan and prepare for pre-trial. The advocate must understand the reasons behind the outcome of the trial and the conclusions to be made by the jurors concerning the evidence. The processes stipulated above should be adhered to so that judgment will flow smoothly. The defendant should be well informed of all the procedures. The defendant must seek the help of an advocate who will help him or her plan and prepare for pre-trial. The advocate must understand the reasons behind the outcome of the trial and the conclusions to be made by the jurors concerning the evidence (Dervort, 1999). The case files are then organized. These files must contain what is required during the presentation. The success of the outcomes depends on the components of the information available in the defendant’s files. The information concerning the case is now gathered. The defendant's advocate should be able to plan and hence conduct a tangible investigation to reveal the potential evidence. He or she needs to determine reasons behind the factual investigation, prioritizing the investigation, implementing the investigative policy and litigating the case at trial court (Edwards, et al., 2008). The defendant’s information is then analyzed and interpreted.  Pre-trial readiness follows. This includes getting the required dress code, how to present the story, keeping up with the developments like trial tactics, objections, jury deselection, and identification.

Crucial Years in Terms of Slavery Research Paper

Crucial Years in Terms of Slavery - Research Paper Example From this paper it is clear that antislavery Society that was formed in 1835 continued to support abolishment of slavery throughout the years 1840-1850, but the southerners continued the trading of slaves. From 1840 to 1850, the issue of slavery got so much fame as a number of events took place that took the attention of authorities. A number of legislations were passed in support of slaves.This discussion highlights that slave trade continued to exist and slaves were required to work for 17 to 18 hours per day with very less comfort hours. Slaves had no rights and were not allowed to vote. Slaves supported in the development of America as an industrial and capitalist state with no human living rights. Northerners felt that slavery can be regarded as a mockery on American values and beliefs. Voters in slave holding states regarded slavery as advantageous for the white population in terms of economy and liberty. However, efforts were made to prevent slavery from spreading to new state s. Nevertheless, slaves were traded and they did labor on plantations. The years from 1850 to 1860 are very crucial in terms of abolishing slavery as southerners were under great pressure to free their slaves under certain passed legislations. In 1850s, Kansas-Nebraska Act got passed in 1854 due to which, violence got erupted. This solution was unacceptable for the black slaves as whites had greater rights with continuity of slavery on many territories.... Voters in slave holding states regarded slavery as advantageous for the white population in terms of economy and liberty. However, efforts were made to prevent slavery from spreading to new states. Nevertheless, slaves were traded and they did labor on plantations. (1850-1860) The years from 1850 to 1860 are very crucial in terms of abolishing slavery as southerners were under great pressure to free their slaves under certain passed legislations. In 1850s, Kansas-Nebraska Act got passed in 1854 due to which, violence got erupted. This solution was unacceptable for the black slaves as whites had greater rights with continuity of slavery on many territories. Increased ratio of required slaves on cotton plantations increased slave trade and till 1860, there were 4 million slaves. Work on cotton plantations was severe and workers were required to put in extra effort due to which, the workers were punished harshly. Antislavery movements and incidents took place that supported the cause of abolition. The elections in 1860 resulting in the presidency of Abraham Lincoln supported the prevention of slavery in new states. Violence on Blacks got augmented that made Blacks more revolutionary and rebellious against their masters. Blacks were aware of the laws passed in their interest adding to their interest and right of independence. (1830-1840) The years 1830 to 1840 are crucial in terms of southerners as well as for northerners. In Boston, slavery banning newspaper such as Liberator got published and people starting feeling the adversity of slavery for their society. However, in the south, identifying the needs of the agricultural society, southerners starting getting involved in trading of slaves acquiring more than ever slaves for their cotton, tobacco and rice plantations.

Inherit the Wind Movie Analysis Review Example | Topics and Well Written Essays - 250 words

Inherit the Wind Analysis - Movie Review Example There is considerable evidence suggesting that the film is not only biased but rather highly biased in its intent. That is to say, there was no fairness in the elements of the trial. This is because the inaccuracies are systematic and of the kind presenting consistent biases against a particular class of people and what they believe in. For instance, prior to the trial, no one outside the school cared what Scope taught in school, and he maintained to his death that he never taught evolution but rather reviewed the students for their final examinations. Drummond, the defense lawyer argues for the issues of belief as he chose to defend the accused from being prosecuted. It was not fair that none of Drummond’s expert witnesses were allowed to testify in court as this undermines the need for a fair trial. Cates wins over the audience by claiming that the students placed on the stand could not remember what he taught three months age as they were coached by the lawyers. Cates even declined to say a word until the Supreme Court passes his appeal claiming that his lawyer would kill him if he does so (de Camp 432). Contrary to the film, it should be emphasized that scope was never jailed for teaching evolution as he was immediately released on bond. The film tries to invoke sympathy in portraying Cates as a prisoner, a man prosecuted for his beliefs by the fundamentalists. De Camp (490) claims in his book that the trial was not a witch hunt as the accused and the defendants, the witches, were the hunters who were stocking the law with an aim of making it unenforceable (de Camp 490). A state law against the teaching of any idea or hypothesis undermines the purpose of education as students are meant to be enlightened about the universe.     

The Role And Importance Of Segmentation Essay Example for Free

The Role And Importance Of Segmentation Essay Success in business depends on whether one is able to sustain him or herself as competition increase. It requires a faint difference to keep a selected business type on the marketing edge. Business research is therefore essential when one wants to analyze the market wants and needs of different segments before determining their position.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In our discussion we will try to analyze how segmentation by life stages in the Baby boom occurred how and how markers needed to tailor make messages meant for a specific age group. We will also be able to evaluate how the baby boomers affected the market niche. By understanding key term â€Å"market segmentation’ and ‘Baby boomer generation’ would be a key step in underlining their role and importance.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By definition, market segmentation is a process of dividing markets into distinct groups of buyers that require different products (Lake, 2008). The groups have to be divided entirely in a homogenous manner. This is the first step required when addressing the need of different customers. The word Baby boomer is an America-English term which describes persons born following the World War II (Brenet, 2006).This is because countries experienced a drastic increase in their population. The birth rates led to the concept term Baby boom. In USA though, different views of the years were documented but many accepted that it was from 1946 to 1964. In Britain he period after the post war 1947 had the highest number of births. This period ended in the 1960. The Irish Republic before its formation, initially had recorded an exodus of people to Britain. Between 1957-80 eras the Irish people choose to have the largest number of children. (Michael, p321). This period of increasing human population recorded increased unemployment economic sluggishness and increased competition to those in the business sector. It was postulated that by 2010 boomers will represent more than two thirds of the 50-plus population. Role and importance   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Marketers had to design a method for addressing the different emerging set groups. For this to succeed marketing segmentation was necessary. The segment must watch the firms marketing capabilities sufficient enough for good profit potential, able to promote effectively to and serve the segment and it should be measurable in purchasing power and size. The target markets in this section involve consumer good and Business produce. The later involves goods or services purchased for use in the production of other goods and services for sales either directly or indirectly. The former are goods or services purchased by a consumer for personal use. The basis of market segmentation according (Brenet, 2006) to involves Demographic segmentation-sex, age, income, occupation, education household size and family set groups Geographical segmentation- markets into similar groups depending on the location. Psychographic segmentation- psychological characteristics, values and life styles. Product based segmentation homogenous groups based on usage rate benefits sought and brand loyalty In that period the market analysis of the baby boomers had become more sophisticated (Baby Boomer in denial over aging, 2004). It has been noted that looking at the baby boomers as a single group fails to recognize their diversity which makes the understanding of differences among the various sector of baby boomers difficult(Onta,2002) The most common way to segment the market is the divide it in two based on birth years. This method yielded two boomer subgroups; this leading-edge boomers, born from 1946 to 19545 and currently 47 to 55 years old and the trailing-edge boomers born between 1955-1964 and currently 36 to 44 years old (Onta, 2002).   The   important of segmentation in business is that new opportunities increase when targeting specific groups of clients and customers. Those with varying needs are recognized in economic change fortunes were more profound than was realized at this moment of history. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Marketing strategies need to be formulated to address the needs of Baby Boomer. The idea to put into consideration is the fact that every year that passes, boomers are aging. As more Boomers enter the 50 plus population, markets trends will have to change and thus marketers need to change their marketing. One of the best things the marketers need to do is to look concisely at the various stages in the life of the boomer and direct their message to that particular phase. This is where understanding of the various segments and different age groups that exist within the larger subset will be helpful. By sounding a message tailored for the entire population would produce disappointing results. By developing products and services tailored specifically to this groups will ensure that marketers sustain themselves in the economy. References ^â€Å"Article Multidimensional Marketing† Available from http://www.milab.dk/dokumentation/public/Artikler%20og%20rapporter/Meredith,%20Geoffrey%20%20Schewe,%20Charles%20-%20Kohorte%20teori.doc(February 8, 2008) ^â€Å"Baby Boomer in denial over aging† CBS NEWS Article from the Associated Press (March 5, 2004) Available from http://www.cbsnews.com/stories/2004/03/05/national/main604287.shtml(February 8, 2008) Coakley. J Gallaghar, M 1999, Politics in the Republic of Ireland. Routledge Tylor Fransis group,(Pg 321) Green, B 2006, Marketing to leading-edge Baby Boomers; Perceptions, principles predictions, paramount market Books, ISBN 0976697351 Lake, L 2008, Market segmentation for the small business. Your Guide to marketing Available from http://marketing.about.com/cs/sbmarketing/a/smbizmrktseg.htm â€Å"Marketers must view Boomers through a New Lens, www.ncoa.org (February 8, 2008)   Ã¢â‚¬ËœOnta National Association’ Baby Boomer Market (January 2002), Available from http://www.ntaonlnio.com/staticfiles/car-boomer:pdf (February 8, 2008) Population: Babies Mean Business, Newsweek, Aug 9, 1948 retrieved 2007-01-26 Wellner, AS, â€Å"The Forgotten Baby Boom,† American Demographics,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   February 2001, http://www.americandemographics.com (February 8, 2008)

Effective Governance Essay Example for Free

Effective Governance Essay Every successfully running organization that wishes to continue working with bright colors, intends to work in such an order that could help them not only to come up to the standards expected by their clients but also to meet their targeted objectives. This helps in survival and future success of the enterprise. To continue working like this, every organization would need effective governance that could help it in achieving its goals and objectives. Till now, there hasn’t been a proper definition of Effective Governance known yet, but it can be understood as the set of all the procedures, laws, processes, customs, policies, controls and systems that are used to safeguard the comp any and help to grow assets through which an organization can proceed in a successive manner. Effective governance is required for every company because it needs a strategic set of systems, controls, laws and regulations for its external capital, financial transactions, investment, growth and also to prevent relationships with stakeholders and others. In short, governance is a set of procedures, controls and systems through which a company prospers while securing accountability. On the whole, governance is entirely an internal system which helps the company in carrying out effective operations in collaboration with the external resources. External resources include the external capital and shareholders. External capital is the loan or equity used for the financing of the company to carry out their business activities, investment and growth. Shareholders and stakeholders are the external resources who make investment in the company’s business to make profit. The outcome of making investment in the business by the stakeholder/shareholder goes to the economic development of the country. It not only strengthens the confidence of the organization and investors, but also gives a boost to the social economy and helps in building up a strong relationship between both. Economic power of any nation can be measured from the annual investments made by the investors, shareholders, stakeholders in different organizations. The more sound and subtle investment made, the more a country would prosper and become stronger internally. Principles of Effective Governance: †¢ Leadership †¢ Empowerment and accountability given to stakeholders †¢ Good communication †¢ Fair service †¢ Perform to accomplish †¢ Measure †¢ Learn to grow †¢ Participation of the board †¢ Shareholders’ awareness According to an adverb, it is said that â€Å"Action speaks louder than the words†. So is with the companies with governance. A company having proper and effective governance has the ability to work more efficiently and in productive manner than any other company that does not have any sort of set of rules or governance to act upon. This governance applies on every single entity in the company. Let it be the entrepreneur, employees, management, shareholders, and other related bodies to the organization. All the people relating to the company would be satisfied that the organization would run in an ethical manner because it has a set of systems and controls that drives it to run smoothly and in a specific manner, that not only would help it to run productively but also has a certain future adjacent to it. It also helps in letting know about the responsibilities of every person related to the company that what should be their role to act upon in order to bring the maximum outcome from the business and thus, creates reputation of the company. In short, effective governance acts as a tool to run the business efficiently and produce remarkable results and profit. Good relationship with the stakeholder matters a lot for the business as well, that is why managing a good communication level with the shareholders is also very necessary and is a part of governance since governance depends on the establishment of manageable communication between both. Stakeholders can be individuals or institute who are part of the company externally. They are involved through the investment they have made in the business to promote the company and generate revenue. The involvement depends on the amount of financial investment they have made in the company. The relationship can be direct or indirect. Previously, effective governance was taken as a source to capitalize on the profits and revenue an organization can generate as much as possible. But, with the passage of time, governance processed and involved the aspects of responsibility, accountability and prevention of stakeholders, shareholders interest. Effective governance not only develops the company’ reputation but also safeguards and helps in protecting the risk of downfall of company’s reputation and status. An important factor that every organization would need is â€Å"Board of Directors†. This talented and diversified team is responsible for managing the whole infrastructure of the company and looks after the internal and external affairs including the relationship of stakeholders and carries out the maximum accountability. This is because the board of Directors is legally fully responsible for every matter that is handled and they can delegate the matter accordingly. If not practiced properly, the entire economic system of the country could go on stake because most of the public oriented companies deal on public shares, and without derived governance, the whole situation can be vulnerable. Any country’s economic platform cannot continue without effective governance, because it cannot rely on the government policies (that keep on changing due to the political conditions), nor any regulatory agency which in intact with the government policies and works for companies with stakeholders. Another factor that affects the governance of a company is decision making by the senior management. Decision making by the management ensures that the work carried out is a major responsibility that is made by following the company’s policies and procedures. It must ensure compliance with legal, regulatory and social requirements in their area of responsibility.

The Representation Of Black Identity in Films

The Representation Of Black Identity in Films The debates over race and representation of African American in films have been highly contentious for over a century. Blacks have generally been perceived and stigmatized, throughout history, as trouble makers, incapables, intellectually limited, inferior, lazy and irrational, amongst the many other demeaning labels attached to them. These labels are connected not only to the history of colonization but also, importantly, to the exploitation, perpetuation, and careful maintenance of stereotypes through cinematic clichà ©s which have imposed themselves easily and significantly on the popular imagination. As rightly stated by Wijdan Ali, the projection of harmful and negative stereotypes onto marginal or ineffectual groups within a society has always been an easy and useful method for making scapegoats.  [1]  Effectively, films form the ideal platform/space to circularize and preserve the labels which the mainstream audience desires to attach to the black community. Five decades of the Civil Rights Movement have gone by, and the degree of change in the black community, though undeniably real and noticeable, remains perplexingly complex and inadequate. Although the fact that we now live in a time in history where Americans have voted for a black President, where blacks now occupy positions of power and are ostensibly less subject to institutional discrimination than in the past, the black community nevertheless remains inadequately poor, unemployed, undereducated and negatively labeled. Therefore, adopting a writing-back style in Bamboozled (2000), Spike Lee satirically attacks the way in which African Americans have historically been misused and misrepresented on screen. Through Bamboozled (2000), the director attempts both to entertain and to educate his audience about the history of African American representation within popular culture, with the word bamboozled itself indicating the state of having been cheated or conned. Bamboozled (2000) presents American mass entertainments history of discrimination through abasing minstrel stereotypes, which first started to be performed in musical theatres and which were later brought to cinema with films such as The Wooing and Wedding of a Coon (1905), The Sambo Series (1909- 1911) and D.W Griffiths controversial The Birth of a Nation( 1915). Consequently, the purpose of this study is to analyze both the African American evolution in the American film industry and the social construction of black identity through symbolic representation in cinema. These will in turn help to understand why the integration of African Americans is considered as a problematic issue even in a sophisticated era where racism seems to be a thing of the past, and where people are supposedly no longer judged by the color of their skin but by the content of their character.  [2]  This paper will also analyze the effect of stereotypes on black identity using Spike Lees film, and will explore the impact of such a film in the deconstruction of stereotypes and the renegotiation of a stigmatized identity. But before getting to what Bamboozled (2000) actually brings to the table of African American films, it is important to look at the history and evolution of black representation in Hollywood cinema, which the following paragraphs are going to deal with. African American in American Films: A Brief Retrospective African Americans first started to be represented in minstrel shows in the late 1820s and later on television in the early 20th century.  [3]  Through blackface minstrelsy, a performance style where white males parodied the culture, clothing, songs, dances and speech patterns of Southern blacks  [4]  using blackface makeup and exaggerated lips, Americas conceptions of blackness and whiteness were shaped by these mocking caricatures. While whiteness was posited as the norm, every black face was a statement of social imperfection, inferiority, and mimicry that [was] placed in isolation with an absent whiteness as its ideal opposite.  [5]  Consequently, for over a hundred years, the belief that blacks were racially and socially inferior to whites was ingrained and accepted by legions of both white and black minstrel performers and audiences. The caricatures took such a firm hold on the American imagination that audiences naturally came to expect any person with dark skin, ir respective of his/ her background, to conform to one or more of the following stereotypes; Jim Crow, a dull-witted and subservient plantation slave; Zip Coon, a gaudily dressed, lazy man from the city representing the proud newly- freed slave; Mammy, the contended, happy, loyal and ever-smiling female slave (as evidence of the supposed humanity of the institution of slavery,); Uncle Tom, the good Negro; submissive, hearty, faithful no matter what, stoic, selfless, and oh-so-very-kind,  [6]  Buck, the proud and menacing Black man always interested in white women; Wench/ Jezebel, the temptress; the mixed race Mulatto and Pickaninnies, who have bulging eyes, unkempt hair, red lips and wide mouths into which they stuff huge slices of watermelon.  [7]   As time moved on, black appearance in mainstream films became more and more frequent, as well as the increase in the number of independent black directors, from Oscar Micheaux to Daniel Lee and Spike Lee. Since The Birth of a Nation, which marked a change in emphasis from the pretentious but harmless Jim Crow to the threatening savage Nigger, black filmmakers have responded by creating race movies and blaxploitation films which were tailored to black audiences . The 1970s witnessed a resurgence of the blaxploitation genre with films such as Sweet Sweetbacks Baadassss Song (1971), Shaft (1971), Black Caesar (1973) and Foxy Brown (1974). Since such films were themselves in turn accused of using the negative to hyperbolize issues pertaining to blacks , this genre saw its end in the late 1970s to give way to a new wave of black directors, such as S. Lee and John Singleton, who focused on black urban life. However, we cannot afford to simply celebrate the achievements of black filmmakers for the so-called ethnic arts. And as Stuart Hall remarks, we have come out of the age of innocence, which says that its good if its there.  [8]  The mere fact that such films have had a considerable increase does not mean that the black self is undergoing a positive change although it may be true that the level of clear-cut racism has known an important decrease, or even a disappearance. This can be backed up by Appiahs statement that changes in the representation of blacks do not ipso facto lead to changes in their treatment.  [9]   In Bamboozled (2000), Spike Lee directly addresses this issue of African American representability as being a discourse of white essentialism. Through Bamboozled (2000) the director invites his audience to realize that although nobody goes around in blackface anymore,  [10]  it does not entail that Hollywood has altogether abandoned/given up essentialist discourse. The name of the blackface show in Bamboozled (2000) is in itself very symbolic; Mantan: The New Millennium Minstrel Show. Here, Lee suggests that minstrelsy has not disappeared in the new millennium. In his own words therefore, it has only gotten more sophisticated. Gangsta rap videos, a lot of the TV shows on UPN and WB- a lot of us are still acting as buffoons and coons.  [11]  Clearly, his aim in this satirical film is to show that even today, the American film industry is still concealing essentialist discourses within contemporary films. Consequently, as essentialism involves ongoing human and social interacti on as well as limitation, identity regulation and enforcement takes place within this kind of racist discourse, whereby blacks have to undergo identity dilemma while trying to seek approval. Appiah, K. A. (1993). No Bad Nigger: Blacks as the Ethical Principle in the Movies. In: Garber, M, Matlock, J and Walcowitz, R, L Media Spectacles. New York: Routledge. 77-90. Bogle, D. (2001). Black Beginnings: From Uncle Toms Cabin to The Birth of a Nation. In: Bogle, D Toms, Coons, Mulattoes, Mammies and Bucks: An Interpretive History of Blacks in American Films . 4th ed. London: The Continuum International Publishing Group Inc. p1-18. Crowdus, G. and Georakas, D. (2002). An Interview with Spike Lee. In: Cynthia Fuchs Spike Lee: Interviews. United States of America: University Press of Mississippi. 202-217. Mercer, K. (1994). Diaspora Culture And The Dialogic Imagination: The Aesthetics Of Black Independent Film In Britain. In: Mercer, K Welcome to the Jungle: New Positions in Black Cultural Studies. New York: Routledge. 53-68. Wijdan, A. (2003). Muslim Women: Between Clichà © and Reality. Diogenes. 50 (3), 77-87.

Garry Winogrand Essay -- Essays Papers

Garry Winogrand Gary Winogrand’s photography career began when a friend introduced him to it in 1948 while taking painting classes at Columbia University. After Winogrand’s first exposure to the darkroom, he abandoned painting and â€Å"never looked back.† Winogrand became extremely emerged in photography and felt that nothing else in life mattered. He dropped out of college to pursue his passion. Earning an average of ninety cents per week, he had a difficult yet determined beginning. Winogrand did not concern himself with issues that were affecting society and therefore did not always appeal to the mass public. Winogrand’s long and successfully debatable career experienced many turns and obstacle that ultimately led him to become one of the most noted photographers of the late twentieth century. Winogrand discovered photography at a point in time when unconventional photos were just beginning to emerge. Although it was thought that photojournalism had offered the most opportunity, this new and unconventional direction of photography was preferred. Artists were now able to shoot what they desired not what they were told to shoot. This revolutionary form of photography was based on emotion and intuition as opposed to precision and description. Exploring real life became more of the focus, instead of calculated or planned out pictures. In the early fifties, Winogrand attempted to become a freelance photographer, but the money he was making was not sufficient enough to support his new wife and children. He was forced to spend most of his time working for magazines such as Colliers, Redbook, and Sports Illustrated. At this time Winogrand’s photo’s had no distinction from any other photojournalist, but he always felt different and waited for the chance to pr ove it. He once said, â€Å" The best stories were those that had no story line†¦on entertainers†¦or athletic contests, where the photographer could forget narrative and concentrate on movement, flesh, gesture, display, and human faces†(Szarkowski, p17). By the early sixties, Winogrand’s marriage was beginning to fail. He became frustrated with his wife Adrienne because she would not disregard her interest in becoming a dancer and go to work to support his desire to become a photographer. It was during time that Gary became extremely preoccupied with photographing women on the streets of N... ...ich kind of shoes, handbags, sunglasses, and hairstyles were most popular. The actions, gestures, and thoughts of these people both say and imply many things. The black man and white woman on the left seem to be engaged in a conversation. The white woman sitting next to her might be whispering about the fact that the other woman is talking to a black man, which could further imply that this action of conversing outside of one’s race was not commonly accepted. The older man on the right may not be interested in futuristic ideas, preferring more conservative items such as a newspaper. Although each figure is involved in something different, their actions seem to have a connection to one another. Winogrand shot a wide view of this scene, but still managed to capture an intimate portrayal of each person. There are numerous possible stories and questions about each person sitting on the bench. Winogrand makes the viewers ponder over each expression and interaction, having them wishing they were sitting on the bench, eavesdropping on the sub jects. Bibliography Szarkowski, John. Winogrand: Figments From The Real World. New York: The Museum of Modern Art, 1988.

Internet Taxation :: Government Political Essays

Internet Taxation â€Å"Should We Tax the Internet?† was written in response to the recent findings of the Advisory Commission on Electronic Commerce in the May 2000 issue of The American Spectator. The argument is between the liberals and conservatives on the issue of whether or not to tax Internet purchases. The liberals believe that Internet purchases should be taxed so that state and local tax bases are not eroded because of increasing Internet purchases. On the other end the conservatives believe that Internet purchases should be kept tax-free, since tracking sales are completed and several states are involved with each purchase. George Gilder the author of â€Å"Should We Tax the Internet?† is extremely conservative in his views and is against all taxes. The article aims to convince its readers that Internet taxation is unlawful and should not implemented because of past tax increases results. To make Gilder’s arguments he uses logos arguments based on facts and reasons. Gilder implements his arguments into his article by relating the arguments to different peoples views and things. Gilder’s main argument is that â€Å"lower tax rates generate more revenue than higher ones† (Gilder 3). Through Gilder’s use of logos arguments, ethos arguments, and unique perspectives he makes an effective argument in favor of not implementing Internet taxes. Gilder starts off by attacking Republicans, which are traditional conservative, by saying that they suffer from the â€Å"tax-raising itch† (Gilder 1). He then moves on to say that two billionaires that he recently talked to are more afraid of a â€Å"reckless tax cut† than war or terrorism. Gilder is starting his argument off by using ethos argument by giving perspectives from high profile Silicon Valley cent millionaires. Gilder then goes onto to explain to his audience how taxes above a certain percent do not collect revenue. He does this by saying â€Å"that there has only been one advance since John Marshall opined that the power to tax is the power to destroy† (Gilder 3). John Marshall made this advance by showing that lower tax rates generate more revenues than higher ones. This is a logos argument, but is a fallacy because higher taxes would lead to higher revenues rather than lower taxes. Gilder then tries to make the argument that no tax rate above 20 percent collects revenue.

Compare and contrast the styles and techniques of two of the Wilfred :: English Literature

Compare and contrast the styles and techniques of two of the Wilfred Owen poems you have studied to demonstrate the poet's attitude to war Wilfred Owen was a war poet from the First World War; he was born in 1893 and died in 1918, whilst fighting in the "Great War". He wrote his poetry while sitting as an injured soldier on a hospital bed, and many say this is where he developed his flair for writing. In this essay, I have decided to analyse two poems; "Dulce et Decorum est" and "Anthem for Doomed Youth". In my opinion both of these poems portray Owen's anger towards the war, but do so in very different ways. I am going to compare and contrast the two poems, so that I get a better idea of Owen's attitude to war. Themes are important to any poem because it is what they are about. The main theme in "Dulce et Decorum est" is that it is not a glorious thing to fight for one's country; it is actually a horrific and traumatising experience. This is ironic because the name of the poem translates to "It is a glorious and honorable thing to fight for one’s country". I think Owen has done this so that he can lead up to the last line where he is urging people back at home to cease telling their children the "old lie" and to me this is effective. Stanza three is writing about the tragedy of war; it says "Obscene as cancer", and I think this is a useful simile because it is something that people back at home, reading the poetry, could relate to. Another theme of this poem is death; there are many occasions in which Owen talks about death. I have chosen "guttering, choking, drowning" as an example because it portrays an image of a horrific and painful way of dying. Another example of death is â€Å"white eyes writhing in his face, his hanging face† this is effective to me because the use of repetition emphasises the state in which the soldier is in, and draws a vivid images in the readers mind. I think these themes show that Owen has a bitter attitude towards war because he seems to only mention a bad side of war as if there is no glorious part. The main theme in stanza one of "Anthem for Doomed Youth" however is the lack of a funeral for people dying in the war. An example of this is "choirs of wailing shells"; this means that the only choir they have when they die is the sound the shells make as they move through

Hamlet Speech Draft Essay

In Shakespeare’s famous play â€Å"Hamlet†, Hamlet reveals the duality of human nature as he is the hero of one plot whilst a villain in the other. Hamlet portrays the heroic characteristics through bravery and fearlessness. On the other hand, he is a villain because he is a coward, disrespectful and he would do anything to achieve and benefit for himself. But Hamlet is neither a complete hero nor a complete villain. He is both, and this contributes to Shakespeare’s message concerning the duality of human nature. The following paragraphs will elaborate on Hamlet’s 3 different types of personalities. Hamlet being a hero of a plot is a major theme in the play. This is shown by through his actions of avenging his father’s death by killing the current king Claudius, Hamlets uncle. Hamlet demonstrates the quality of braveness by following the ghost ignoring the fears of his friend for him strong enough to break the restraining hold and follows the horrible illusion not knowing what could happen to him. [Hamlet-Shakespeare Act 1, Scene 4, 88 – 95] â€Å"Hold off your hands†, â€Å"My fate cries out and makes each petty artery in this body as hardy as the Nemean lion’s nerve. Still am I called.- Unhand me, gentleman. By heaven, I’ll make a ghost of him that lets me! I say, away. -Go on. I’ll follow thee. Hamlet does this because he is in desperate urge of wanting to discover how his father died and that he truly loves his father. The final reason for Hamlet being a hero is because he is not afraid of facing a politically superior man. This means that hamlet is not afraid to face the king; a person more powerful than him and tell everyone the truth about what happened to his father. Hamlet demonstrates the quality of fearlessness when is ready to fight the king. This is proven when he says [Hamlet-Shakespeare Act 5, Scene2 198 -200] â€Å"I am constant to my purpose, they follow the King’s pleasure. If his fitness speaks, mine is ready. Now or whensoever, provided I be so able as now† These words show that Hamlet’s fearlessness quality and that he is not afraid of facing a person much more powerful than him. Hamlet shows his bravery, fearlessness and determination through his action and speech and those are the qualities of a hero. Although Hamlet has many great Heroic qualities, he also has numerous villain characteristics shown through his actions and speech. He may be seen as a villain because he caused the death to the whole royal family including Polonius, Ophelia and even himself. One of his villain characteristics is portrayed when Hamlet said some harsh words to his mother making her feel threatened. [Hamlet-Shakespeare, Act 3, Scene 4, 21-23] â€Å"Come, come, and sit you down. You shall not budge. You go not till I set you up a glass Where you may see the inmost part of you†. These words illustrate one of Hamlet’s villain characteristics of being disrespectful. In addition to that, he broke Ophelia’s heart, as well as killing her father which caused her to become insane and lead her to commit suiciding. He also lied to his friends Rosencrantz and Guildenstern changing the letter making them the suspect of execution. Hamlet says [Hamlet-Shakespeare Act 5, Scene 2, 61-66] â€Å"Why, man, they did make love to this employment. They are not near my conscience. Their defeat does by their own insinuation grow. ‘Tis dangerous when the baser nature comes between the pass and fell incensed points of mighty opposites.† This shows that Hamlet is a coward, not facing execution himself but had to make his innocent friends face execution for him. These evidences proves that Hamlet is a villain because the death of the king Claudius, Gertrude, Ophelia, Laertes, Polonius, Rosencrantz, Guildenstern and himself is caused by him either directly or indirectly. Shakespeare uses the characters in the play Hamlet, especially the protagonist Hamlet to imitate the duality of human nature. Hamlet is a perfect example of a duality because he is both noble and immoral at the same time. An example of this is at the beginning when he is shocked over his father death and his mother’s quick remarriage to his uncle. This is shown in the text when Hamlet says [Hamlet-Shakespeare Act 1, Scene 2, 151-158] â€Å"even she – O, God, a beast, that wants discourse of reason would have mourned longer – married with my uncle, my father’s brother, but no more like my father than I to Hercules. Within a month, ere yet the salt of most unrighteous tears had left the flushing in her galled eyes, She married.† He then changes when he soon discovers about how his father was murdered and desires to seek revenge. Another example of a duality is that Hamlet exposes the noble side of himself. This is when he grieves for his father and despises the situation that his mother has left him in. He says [Hamlet-Shakespeare Act 1, Scene 2, 85-88] â€Å"These indeed seem, for they are actions that a man might play. But I have that within which passes show these but the trappings and the suits of woe.† This makes the reader feel that he dislikes his mother but on the contrary he still loves her even though she has left him in a miserable situation. These examples portray the duality of human nature from the character Hamlet. Hamlet can be both the hero due to the bravery and fearlessness he has shown through his actions. Although he shows heroic qualities, he can still be a villain through his coward, disrespectful and immoral actions. Hamlet is often noticed that he has more than one side to his personality at the same time and this is revealed through the play when he stands for what he believes in and takes avenge for his father’s death but in the contrary not only did he kill Claudius, he was involved in everyone’s death including Ophelia, Polonius, Gertrude, Laertes, Rosencrantz and Guildenstern and that he would do anything to achieve and benefit for himself. Through these actions, Hamlet portrays the qualities of the duality of human nature.

A certain idea Essay

The â€Å"ports† are referring to new places that an individual should visit and see for the first time. Mother of pearl and the other precious stones and items are imageries of the important joyful moments in life and achievements; whether they are large moments like achieving a goal or just a small moment where something happens along your way to accomplishing your goals, they are all equally important and precious. The author states in the poem that Individuals should not let anything get in the way of achieving their goals and should never give up. â€Å"The Laistrygonians and the Cyclops, angry Poseidon† are allusions to three types of beings who are powerful and seeked to delay or destroy Odysseus on his return journey from Troy to Ithaca. . If an individual wanted to swim the channel but could not swim that would be their Cyclops or if a person wanted to be a singer but had a lisp that would be their angry Poseidon. Throughout Odysseus’ journey he encountered many challenges but he was determined to return to Ithaca and to his wife so he managed to overcome the challenges due to the fact that he was aware of what he wanted and did not let anything get in his way. This lesson transcends into everyday life as well, therefore the author is expressing that if an individual is aware of their goals in life they should be determined to achieve them. They should, like Odysseus, not let challenges and problems in life interfere with their ultimate aim to achieve their goals. An individual should not just give up as soon as a difficulty arises, â€Å"Do not fear them†, otherwise the individual will never get anywhere in life and later on will most likely feel some form of regret towards not attempting to get past the problem that arouse. The author clearly explains that if an attempt is made to overcome the problem, then it should not interfere with the goals due to the fact that this will lead to the individual ceasing to see them as a problem and see them more as another goal to complete, throughout the journey of life. â€Å"you will not meet them unless you carry them in your soul, unless your soul raise them up before you†, shows that as long as a person is thinking positively and is determined that anything can be achieved.

Employer And Employee Relation

1. Given Bandag Auto’s size, and anything else you know about it, explain why and how the human resource management function should be reorganized. Answer: Bandag automotive is a family oriented business that has great potential for maximum growth. The only issue is that the human resource management function there is not operated in a productive way. Bandag automotive should focus on a brand new strategy to develop a more structured and organized human resource unit. The management function should be able to recruit great employees, handle payroll, administer benefits, and also provide services, such as help resolve work related problems. A new human resource management function could create a positive impact on the company. 2. Recommend what Bandag should change and/or improve upon regarding the current HR systems, forms, and practices the company now uses. Answer: Bandag should start over fresh with a whole new HR firm one that is experienced, and service above standards of majority HR firms. Jim should prepare a meeting with his HR firm to be sure the policies work along with his company strategy. The Human resource team should consists of several different members with similar but different titles. For example, Jim would be the person to decide who will be the executive assistant, HR manager, and HR representative the one that assist with recruiting employees for the company. These practices will make a huge improvement toward Bandag HR department, by providing quality services to the company and its employees. 3. Jim fired an employee for creating what the manager called a poisonous relationship. Explain whether or not the employee has a legitimate claim against the company and the actions the company should take. Answer: Jim firing the employee Henry Jacques, because he was having problems interacting with co-workers, in my opinion was wrong. Although, looking at the issue in a business perspective, Henry Jacques was not getting along with his co-workers, which did create a bad working environment. Also, he later reported that he had mental issues, in which was never mention to management before he was terminated. Therefore, Henry does not have a legitimate claim against the company, because it is the law to notify your employer of any mental illness or disabilities. For future incidents the actions the company should take in this type of situation, is to move the employee to another department, and if the problem persist give the employee a final and after that proceed to termination. If Jim would have used that alternative, the outcome of this situation would have probably turned out better. 4. Miriam, the controller, is basically claiming that the company is retaliating against her for being pregnant, and that the fact that the company raised performance issues was just a smokescreen. Explain whether or not the EEOC and/or courts would agree with her and the actions the company should take now. Answer: In the situation with Miriam, she was fired for a legitimate reason because of her misconduct at work. The EEOC would not agree with her considering those circumstances. Miriam is trying to use her pregnancy as an excuse, in which have nothing to do with her termination. In this situation the company should make sure the allegations against her are legit, and have proof present to the courts or EEOC. If the company cannot provide proof then this will be a case to be turned around in favor of Miriam. . An employee who is deaf has asked to switch jobs to be a delivery person and he was turned down. He is now threatening to sue. Recommend what the company should do and describe why. Answer: The truck maintenance employee who was turned down A truck maintenance employee who is deaf, applied for a job driving one of Bandag’s distribution trucks, and Jim directly t urned him down because of his disability. We believe that the employee will win if he sues Jim, unless Jim can prove that the employee was denied because there were more qualified applicants and in no way because of his disability. Yet it is still pretty risky because the court system is very strict about the Americans with Disabilities Act. If the deaf employee can prove that Jim thinks that is absurd for a disabled person to drive a truck, he will win and cause monetary and public damages to the company. Our solution to mitigate the problem is to rescreen all applicants, including the employee to see if he is qualified for the job. If he is, offer him the job if he is still interested, and he will hopefully drop the case.

Consumer Perspective About Quality Service Provided

1. 1 AN introduction overview TO THE BROAD AREA OF TOPIC This research is based on comparison of Quality service offered by pizza hut and dominos. This research is based on to test the quality of service and comparison between two Pizza Houses. The fast food industries of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years.It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. T his paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth.This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current trends and analysis. It has been made to help clients in analysing the opportunities, challenges and Drivers vital to the growth of fast food industry in India.For the purpose of this report, Fast Food Industry includes fast food restaurants, teahouses, coffee shops and juice bars in India. Consumers will be feeling the impact of the crisis far more over the coming months and will have to adjust their daily habits and attitudes accordingly. There are already clear signs pointing in this direction, which are not necessarily detrimental to food retail. In times of economic crisis, the cocooning effect tends to emerge and this involves consumers focusing increasingly on activities within their own homes.Although only around half of consumers will actually be affected by the crisis, the situation will have a major impact on food retail. The various sectors, industries and retail will all be affected by the economic crisis to varying degrees. There will be losers, but also winners in this downturn. The 6000 corer fast food retail industry is mainly dominated by the multinational players and the key players which are active in the research of the food retailing include Pizza hut and Dominos. Introduction to Pizza HutPizza Hut is one of the flagship brands of Yum! Brands,Inc. , which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91countries. In India, Pizza Hut ha s 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst other is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country. Introduction to DominosDomino's vision is focused on â€Å"Exceptional people on a mission to be the best pizza delivery company in the world! â€Å". Domino's is committed to bringing fun and excitement to the lives of our customers by delivering delicious pizzas to their doorstep in 30 minutes or less, and all its strategies are aimed at fulfilling this commitment towards its large & ever growing customer base. Domino’s constantly strives to develop products that suit the tastes of its customers, thereby bringing out the Wow effect (the feel good factor). Domino's believes strongly in the strategy of ‘Think local and act regional’.Thus, time and again Domino's has been innovating toppings suitable to the taste buds of the local populace and the Indian market has very well accepted these. Domino's Pizza started life as Domi Nick's in 1960 founded by two brothers Tom and James Monaghan from Michigan. Within 8 months, James sold his share in the company to his brother, leaving Tom the sole owner of the pizza outlet. After 38 years as the head and owner of Domino's, co-founder Tom Monaghan decided to hand over the reins to another company, Bain Capital, selling his 93% share of the firm for a whopping $1 billion in 1998.The first UK Domino's Pizza store was opened in 1985, with the first outlet opening its doors in 1991. Domino's Pizza is now the second largest home pizza delivery company in America and has a global presence with 9,000 corporate and franchise outlets operating across 60 different international markets employing 145,000 employees worldwide. Domino’s Pizza India Limited is a Pizza Retail company spread across India across 85 Locations in 22 Cities. Their Sales Model is Take away and deliveries, deliveries accounting for about 70% of their business.Hence their main focus in to acquire and retain and increase the value of their customers. Domino’s Pizza India Limited is a Pizza Retail company spread across India across 85 Locations in 22 Cities. Their Sales Model is Take away and deliveries, deliveries accounting for about 70% of their business. Hence their main focus in to acquire and retain and increase the value of their customers. It holds the complete Customer Information including the transaction history.Grouping the customers based on User Specified Criteria to facilitate campaigns on the selected groups. The Campaign Management module is used for planning, executing and analysing campaigns results. Apart from this, the solution would also provide detailed analysis of Sales trends and customer behaviour over parameters such has time, Hours of day, Customer Segment, Order value, order frequency etc. 1. 2 INTRODUCTION TO THE SP ECIFIC AREA OF TOPIC This Project has been titled â€Å"Comparative study on consumer perspective about quality service offered by PIZZA HUT Vs.DOMINOS† It is been noticed that there is shift of customer from Dominos to Pizza hut and there is increase in number of customer at Pizza hut and also there is drastic change in areas of customer satisfaction, approach and the customer retention which is only because of the quality service that they are getting from the respective outlets. The study would help the hospitality based industries to plan and to build the strong, sound and rigid strategies to make the loyal customer and their satisfaction and retention.The habit of consumer changing from one brand to another brand due to many reason like Quality of service, Price, Accessibility, Value for money and Speed with service. By comparing Number of transaction that happened at Pizza hut and Dominos from 2006 to 2011. This is found that there is decreasing in Pizza hut Transaction by every Year. This topic of study is based on the SOP and the Standard that the company following to win back their customer again and again. Some of these are as follow:- Fact to Pizza Hut * Pizza Huts worldwide sales were approximately $10 billion. * Pizza Hut service more than 1. million pizzas every day to approximately 5 million customers worldwide. * Pizza Hut owns and operates more than half of its restaurant and delivery units making Pizza Hut, Inc. the largest company-owned restaurant chain in the world. * The highest volume Pizza Hut restaurant in the world is in Moscow followed b stores located in France, Hong Kong, Finland and the U. K. * Outside the US the country with the most Pizza Hut units is Australia (405) followed by Canada (354) and the U. K. (326. * Pizza Hut delivery drivers range in age from 18 to 80 miles, and average 50 miles per driver per day to deliver Pizza Hut products.The mode of transportation varies from country to country with motor scooters the most common mode in Western Europe, the U. K. And the Asia Pacific Countries. * Pizza Hut uses 2. 5 percept of all the milk produced in the US every year for cheese. That cheese production requires a herd of 250,000 dairy cows producing at full capacity 365 days a year. * Pizza Hut uses more than 50 million pounds of wheat representing the annual yield from nearly 400,000 acres of wheat. * Pizza Hut uses more than 400 million pounds of tomatoes each year and 50 million pounds of pepperoni. Approximately 50 % of all Pizza Hut units outside the US are full service restaurant. About 35 to 40 % are delivery carry out units, and 10 t0 15 % are express units or slide â€Å"windows†. Vision â€Å"Growth with big heart† Mission â€Å"To become the number one company in every category we operate† Pizza Hut Objectives * Making great pizza * Customer satisfaction * Customer mania * To have strong appetite for learning * To wake up every day in order to think about global m arket. * To provide great service to all customer. * To celebrate the successful of the company. * To put yum on peoples face around the world Interrelated System at DominosThe Point of Sale application is located at the store. The Customer Service Representative (CSR) takes the order in this system. It is a Clipper/FoxPro Bases system in use since Dominos started operations in India. It primarily holds customer information such as Name, Phone Number and Address and Location (Delivery Area/Sector as defined by Dominos) data transfer is One way i. e. from POS – SLX and subsequently in the next phase it would be 2 way. Email System: A POP3 Email System to send out email. Functional Equipment at Dominos * Customer Management * Campaign Planning * Campaign Execution * Post Campaign Analysis Reports and Analysis Customer Management at Dominos Information from the POS in brought in by Batch Data Import and data such as Last order date, Total order value, Order Frequency, Average ti cket value are calculated after batch update is done. This is used to classify the customer based on customer inactivity, order value etc. to run Campaign to get further business from the customer. Response of Management at Dominos The responses for all the above communication channels are captured in the POS and are then imported into the Sales logic system. The responses are recorded as Orders booked against the campaign.Only a delivered order is considered as a response to a campaign. Sales logic however provides the functionality to capture other forms of response and can be used at a later stage as and when the requirement arises. The response is captured in order to perform effective post campaign analysis. Dominos in India Domino’s was incorporated in New Delhi on March 16th1995 as a private company under the name Dominos India Private Ltd. Domino's Pizza India has remained focused on delivering great tasting Pizzas and sides, superior quality, exceptional customer ser vice and value for money offerings. Domino’s PizzaIndia has a network of around 300outlets, in 65 cities, in 22 states and union territories (as on 31st Jan 2010) According to the India Retail Report 2009; it is the largest Pizza chain in India and the fastest growing multinational fast food chain. Vision â€Å"Exceptional people on a mission to be the best pizza delivery company in the world! † Domino's is committed to bringing fun, happiness and convenience to the lives of our consumers by delivering delicious pizzas to their doorstep in 30 minutes or less ,and its efforts are aimed at fulfilling this commitment towards its large and ever-growing customer base.Today, Domino’s occupies 65% market share in the home delivery segment. Mission â€Å"Exceptional franchisees and team members on a mission to be the best pizza delivery company in the world. † Itimplements this mission statement by following business strategy:- * Puts franchisees and Company-owne d stores at the foundation all thinking and decisions; * Emphasizes ability to select, develop and retain exceptional team members and franchisees; * Provides a strong infrastructure to support stores * Builds excellent store operations to create loyal customers. 1. 3 introductions to the TopicThis study under the head â€Å"Comparative study on Quality service offered by Pizza Hut vs. Dominos† has been undertaken to measure the satisfaction level of customers regarding the products and the services provided by the respective organization. Sources of data collected from Primary data and Secondary data. Sample Size taken 100. Technique of analysis was chi square. The type of study used is Descriptive Study. Sample technique is Convenience Sampling. The topic mainly focuses on the quality of service offered by both the company and the result of which the company got more popular day by day.This Dissertation report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market and demand. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current trends and analysis. It has been made to help clients in analysing the opportunities, challenges and Drivers vital to the growth of fast food industry in India.For the purpose of this report, Fast Food Industry includes fast food restaurants, teahouses, coffee shops and juice bars in India. Consumers will be feeling the impact of the crisis far more over the coming months and will have to adjust their daily habits and attitudes accordingly. From the study researcher inferred that the customers who are visiting at Dominos are highly satisfied with its products and services than the Pizza Hut. The environment of the store & variety of products at Pizza Hut and Dominos makes difference in mind of visitor.This Out let have a t remendous potential where it can improve its revenue drastically by concentrating on its existing customer base. Thus this project topic is mainly tells about the policy and the standard that the Pizza Hut and Dominos uses to serve the customer daily bases in the Dine In as well as Home Delivery service. This topic will make someone to understand the comparative study of service quality offered by these both company 2. 1-Introduction to literature review and Research Design This research is based on compassion of the quality service offered by Pizza Hut and dominos.This research is based to test the quality of service and comparison between two Pizza outlets jointly, with seeking the factor with the GAP. With this study, we wanted to demonstrate the easiness of use of SERVQUAL instrument in the case of the Quality, showing that the questionnaires can easily be reproduced and adapted to any services organization. Therefore the present model in order to be applied in this kind of orga nization needs future and profound refinements. The research conducted for this Dissertation study is descriptive type. The data collection was done through questionnaire and the secondary Data available.Making right design and the planning for the report is essential for every project reports which will make the reports original, meaningful and the informational. The research design must be simple so that the researcher can complete the report in time with full of information. 2. 2-Literature Review A consumer’s perception of quality levels has long been a focus for marketing literature research. For example, the consumer’s judgement concerning an entity’s overall level of excellence or superiority has been used as a measurement of perceived quality.Objective measures of quality, measured by elements such as the â€Å"conformance to requirements† or â€Å"freedom from deficiencies† have been defined as the basis for quality assessment. However, th ese objective measures are difficult to translate into methods for assessing service (as opposed to product) quality. 2. 2. 1 Customer satisfaction and loyalty studies in service This difficulty led to the development of Seroquel, intended to assess user perceptions of quality in a service environment from the methodological point of view: Respondents fatigue at having to rate all service attributes twice.They also tend to rate most dimensions as being highly important, since they are unable to distinguish between aspects that are very and extremely important Respondents may interpret expectation importance questions in different ways. Parasuraman, Zeithaml and Berry (1988) â€Å"SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. † Journal of Retailing developed the original 22 item SERVQUAL scale with questions intended to assess five specific dimensions (tangibles, reliability, responsiveness, assurance, and empathy).Parasuraman in 1985 i dentify the 10 core components of service quality as reliability (consistent performance and dependability), responsiveness (willingness/readiness to serve), competence (possessing knowledge and skills), access (approachability and ease of contact), courtesy (politeness, consideration and friendliness of staff), communication (updating and listening to customers), credibility (trustworthy and reputable, with customer interests at heart), security (freedom from danger and risk), customer knowledge (Understanding needs and personalized attention), as well as tangibles (facilities and physical features).The SERVQUAL instrument utilizes a â€Å"gap (or difference) [Carman, James M. (1990) â€Å"Consumer Perceptions of Service Quality score†] analysis methodology, wherein the user’s expectations for service quality are assessed at the same time as the user’s perception of the actual system performance. The difference between these two scores (performance minus expec tation) is used as the basis of analysis. At least two studies have found evidence that SERVQUAL represents a one-dimensional model. [Charles W. Lamb. 1991) â€Å"An Evaluation of the SERVQUAL Scales in a Retailing Setting†,] a 1993 study concluded that the performance-only element of SERVQUAL â€Å"performs about as well as SERVQUAL itself†. The authors found that â€Å"Overall, the oncological validity evidence somewhat favours the non-difference score measure to the SERVQUAL measure†. CONCERNS ABOUT SERVQUAL’S UNDERLYING DIMENSIONS One of the aims of this study involves the use of SERVQUAL instrument in order to ascertain any actual or perceived gaps between customer expectations and perceptions of the service offered.Another aim of this is to point out how management of service improvement can become more logical and integrated with respect to the prioritized service quality dimensions and their affections on increasing/decreasing service quality gaps . In the following, after a brief review of the service quality concept, the model of service quality gaps and the SERVQUAL methodology is demonstrated and an example is presented to pinpoint the application of the SERVQUAL approach. Then, after a discussion the value and the quality of the product should be kept safe. This will ensure the quality of the service offered by the out let is up to mark.So that the guest royalty can be maintained and provide the royalty to every guest. 2. 3 statement of the problem This Project has been titled â€Å"Comparative study on consumer perspective about quality service offered by PIZZA HUT Vs. DOMINOS† this is to find out that the quality of service offered by Dominos and the Pizza Hut and why the customers choosing this industry for their food. It is been noticed that there is shift of customer from Pizza Hut to Dominos and there is increase in number of customer at Dominos and also there is drastic change in areas of customer satisfact ion, approach and the customer retention.The study would help the hospitality based industries to plan and to build the strong, sound and rigid strategies to make the loyal customer and their satisfaction and retention. The habit of consumer changing from one brand to another brand due to many reason like Quality of service, Price, Accessibility, Value for money and Speed with service. By comparing Number of transaction that happened at Pizza hut and Dominos from 2006 to 2011. This is found that there is decreasing in Pizza hut Transaction by every Year. 2. 4 scope of the problemThe current study is undertaken for the purpose analysing the quality of service offered by Pizza Hut and Dominos. Details of the operations of the companies that have been providing the quality service to retain their customer. A study covering performance of the business will definitely give a better result with respect to the financial performance of the business and the marketing aspect of the business. If the financial performance of the company is compared with few other reputed firms in the industry will give the clear picture about the position of Pizza Hut and Dominos. This study helps the organizations to increase the customer loyalty and satisfaction. * This study will help to manage the internal environment and the management to make customer happy by providing quality service * This will ensure to maintain the guest culture at the organisation so the company can achieve the loyal customer again and again. * This will help in maintaining the product quality and accuracy on the service offered. * This study gives s cheer information about consumer preferences on different brands of Pizza out let. * This study gives information about consumer awareness on quality of food they serve. The study is useful to know the consumer preference and their reasons to prefer and not to prefer product of this company. * This study is useful to amylase the price position of their choice. * T his study is useful to know the impact of brand advertisement on consumers. This study is useful to know the set is faction level with different attributes of the company 2. 5 objective of the study This study has been undertaken to: * To study about the quality of service that customer gets from Pizza Hut and Dominos and compare the service quality of both the company to find the required solution to lacking. To make the future plan and to decide for the present changes that need to bring in the business to win back the unhappy customer. * To understand how the hospitality company make the customer satisfaction and deliver quality service. * To understand the procedures and techniques involved in marketing aspects of the concern. * To analyse and evaluate the Marketing performance of the business and to ascertain the rate of success * To know the way of segmented its products to know the areas in which the dealers satisfy their customer and the areas that they need to improve. 2. 6 methodology of the studyResearch generally refers to a search for knowledge. It may be defined as the objective and systematic method of finding solution to a problem, which consists of systematic collection, recording, analysis, interpretation and reporting of information about various facts of a phenomenon under study. It plays a truly analytical approach to decision-making and helps in the evaluation of the decision that has been taken. The study requires data to be collected from Primary and secondary sources Secondary data would be collected from websites, journals, monthly and annual publications of the cement Organizations, Magazines, and Experts.Data collected would be compiled, classified and tabulated for analysis. Analysis would be done using the statistical tool of comparative techniques. Inferences would be drawn from the analysis, conclusions would be made and suggestions would be given The First Phase of Study * To collect secondary data about the customer feedback a nd view about the quality of service received from the company and * Primary data through the questionnaire. The Second Part is an Analytical Study * To examine the requirement quality service and customer satisfaction in the areas of hospitality. Method of Data CollectedThe method adopted for the study is collecting data. The data there are two ways. * Primary data * Secondary data Primary Data Primary data is the data collected by the researcher of the specific study. The study entitled â€Å"Quality of service offered by Pizza hut Vs. Dominos† with special reference quality food. To get an accurate detail separate structured Questionnaires were designed for customers. Discussions were held with customers. The study is of more than 100 customers at different areas in Bangalore * Through questionnaire Secondary Data Secondary data can be defined on the data collected by someone else for the purpose of study.It is based on second hand information. The data collected with comp anies past record, Journals, Broachers and from the library. * Websites * Newspapers * Journals, Magazines, Annual publications of Banks * Books , Internet Sample Size For the need of the study the customer survey was conducted. The sample size for the customers was 100. About Questionnaire The Questionnaire is the most common instrument used in collecting primary data for the study conducted. Questionnaire is one for the consumer was used. These types of questions included in the Questionnaire are: * Multiple Choice Questions, Rating, Ranking and Open-end questions. . 7 Need of the study * To know about the service quality at hospitality industry and to provide the required suggestion. * To know how the hospitality industry can make the customer happy by the quality of service offered by them. * To know the hindrance and the other rules regulation or objection this stops hospitality industry to deliver 100% quality service. * To know the impact of hospitality industry to the Indian economy. * To know about the factor that affects the business of retail food chain and fast food chain and to prevent company from crisis situation. This will help to know the customer and their attitude towards different brands this will help to project the sale for future and to arrange the right product that they need from the out let. * This study will also help Both Pizza hut and Dominos to build the effective business strategy in the market to maximise their revenue. 2. 8 limitation of the study * The study is conducted of academic nature and the time period given was 4 to 6 week to finish the reports. * The information collected for the analysis would be from Newspapers, Journals, Magazines, internet, CSL and other related books. The information provided by the personnel may be biased or inaccurate in case of secondary as well as primary data. * The analysis is based on only the data collected which are secondary and primary data through questionnaire. * Assumption has been made while deriving the various figures in the calculations of data collected. * The company personnel could not spare time due to busy schedule and hence the project proceeded at a very slow pace. * Not much information was revealed by the company, as the executive personnel wanted to keep certain information confidential.Only monetary aspect as projected by the financial statement have been taken into 2. 9 chapter scheme The present study is classified into five chapters 2. 9. 1- The introductory chapter presents the introduction to the company, growth of the company in India and their internal operation to provide the quality service. 2. 9. 2- The second chapter discusses the review of literature, statement of problem, objectives of study, methodology, Scope of study, Need of the study and Limitation of the study. 2. 9. 3- The third chapter presents the company profile and product profiles and the customer profile 2. . 4- The fourth chapter we have all the results, analysis and d iscussions. 2. 9. 5- The fifth chapter consists of major findings, suggestions, conclusions and policy implication and scope for further study. 3. 1 pizza hut profile The legacy of Pizza Hut began in 1958, when two college students from Wichita, Kansas, Frank and Dan Carney, were approached by a family friend with the idea of opening a Pizza parlour. Although the concept was relatively new to many Americans at that time, the brothers quickly saw the potential of this new enterprise. Over the past four decades the Pizza Hut as built a reputation for excellence that has earned the respect of consumers and industry experts alike. Pizza Hut’s products have been voted Number One in countless consumer surveys nationwide. Pizza Hut, a division of Tricon Global Restaurants, Inc. , has more than 7,200 units in the U. S. and 3,000 units in more than 86 other countries. Pizza Hut is owned by Pepsi Internationals who also owns Taco bell and KFC. Pizza Hut is commitment to quality, dedica tion to service and value & the qualities of entrepreneurship, growth and leadership, which have characterized its business through nearly four decades of success.Tricon is the parent company to two other segment leaders, Taco Bell and KFC. When combined with Pizza Hut, these organizations make up the world's largest restaurant group, with almost twice as many units as McDonald's. When it comes to leadership Pizza Hut has a proactive approach to product development and marketing. The five major products, Pan Pizza, Thin ‘N Crispy pizza, Hand-Tossed style pizza, Stuffed Crust Pizza and The Big New Yorker Pizza are loved by millions around the world and have become the standard by which all others are judged. A Glance look at Pizza hut OutletTarget Market The target market belongs to upper – upper and upper middle class who has a definite taste for foreign foodstuff. Out of 140 million people, we are only targeting 20% of the population. Right now they are targeting marke t, which is 1% of the total urban population. Anybody whose household income is over Rs 100,000 is in the â€Å"A† category, Rs. 50,000 is â€Å"B† and â€Å"C† is Rs. 50,000. They are right now catering to â€Å"A† and â€Å"B† market and they have not touched the entire market. They are also targeting kids, teenagers and students ; are also trying to increase their customer base.Growth of the Organisation Pizza hut entered in India in 1996, and opened its first restaurants in Bangalore. Since then it has captured a dominant and significant share of the Pizza market and has maintained an impressive growth rate of over 40 % per annum. Pizza Hut now has 350 outlets across 50 cities in India. And employed nearly 17000 people by end of 2007. Yum ! Has invested about US$25 million in India so far this is over and above investments made by franchisees. YUM ! Brands Owns Kentucky Fried Chicken, Pizza Hut, Taco Bell ,A;W and Long john silver Restaurants w orldwide.Yum ! Generated more than US$ 25. 9 billion in worldwide sales in the year 2003, and has more than 33000 restaurants in over 100 countries. History of Pizza Hut Pizza Hut Year after Year| 1958| The first Pizza Hut restaurant opens in Wichita, Kansas, started by two college-aged brothers who borrowed $600 from their mother. | 1959| Pizza Hut is incorporated in Kansas and the first franchise unit opens in Topeka, Kansas. | 1965| â€Å"Putt-Putt to Pizza Hut† musical jingle developed for Pizza Hut's first television commercial. 1967| World's largest pizza (six feet in diameter) is baked and served at the grand opening of a Fort Worth, Texas Pizza Hut restaurant. | 1968| International market entered with opening of Pizza Hut restaurant in Canada. | 1969| Red roof adopted for restaurants. | 1970| Sandwiches added to basic menu of Thin ‘N Crispy pizza, salad, beer and soft drinks. | 1971| Pizza Hut becomes the number one pizza restaurant chain in the world in both sa les and number of restaurants. | 1972| Pizza Hut, Inc. listed on New York Stock Exchange under the symbol PIZ| 1973| Pizza Hut restaurants open in Japan and England. 1975| Thick'n Chewy pizza introduced. | 1976| The 100th international Pizza Hut restaurant is opened in Australia, while entire system reaches 2,000. | 1984| There are more pizza locations than hamburger restaurants in US. | 1984| Pizzerias account for 9. 9% of all restaurants in the U. S. | 1986| Delivery service, as a new concept, is initiated. | 1988| Hand-Tossed Traditional Pizza is introduced throughout the system. | 1989| The Pizza Hut Jobs Plus program expands nationwide to employ more than 10,000 individuals with physical and developmental disabilities.The Jobs Plus program is recognized as the largest corporate initiative of its kind in the food service industry. | 1990| Pizza Hut delivers more than 1,340,000 pizzas on Super Bowl Sunday. | 1992| Pizza Hut provides 120,000 free meals to relief volunteers and tho se who lost their homes. | 1993| Pizza Hut introduces BIGFOOT Pizza — two square feet of pizza cut into 21 slices. | 1995| Two Customer Satisfaction programs initiated: a 1-800 Customer Satisfaction Hotline and a Customer Call-Back Program, which takes the pulse of 50,000 customers per week. 1995| The Deliver Me Homeâ„ ¢ program is created by Pizza Hut and the National Centre for Missing and Exploited Children and is tested at the Dallas/Fort Worth International Airport to inform the community of an important identification tool in helping to locate, identify and return missing children to their families. | 1995| Pizza Hut wins the 1995 â€Å"Choice of Chains† award for Best Pizza Chain sponsored annually by Restaurants & Institutions magazine, making Pizza Hut the â€Å"Best Pizza Chain† ten of the last eleven years. | 1997| PepsiCo announces restaurant spin-off. 1998| Pizza Hut celebrates 40 years of making and serving great pizza. | Pizza Hut Consumer Prof ile DEMOGRAPHICSThe age group of our customers is family oriented i. e. , the parlor offers a variety that to the needs of the family as a whole. | INCOMEThe income bracket includes Rs. 50,000 per month and above. | OCCUPATIONProfessionals, Executives, House Wives, studying individuals. | PSYCHOGRAPHCS| ACTIVITIESActively participate in social welfare causes, business matters, and members of socially elite clubs, annual family vacations. LIFE STYLEEncouraging eating habits towards foreign foodstuff, for instance, likely to use cake mixes, imported cheese. | MEDIA HABITSRegular readers of Newspapers and Magazines. | PERSONALITYQuality food conscious, outgoing and healthy eating habits health conscious people. | Pizza hut marketing mix Product Pizza Hut offers aims in providing 100% customer satisfaction by excellence in the product, service, equipment and hospitality they offer the products quality and taste remains standard of excellence all over the world.It has maintained its qual ity by importing the main ingredients and keeping the recipes the same exclusively, for the South Asia regions it test launched spicy flavoured Chicken Tikka. Followed by a Seek Kebab Pizza. Which gained and remained so popular that they were included in the regular menu? To make a check of its service and customers satisfaction, they issue a comment card to make sure they come up to their customer’s satisfaction. Price They are serving various variety of Pizzas, there menu card along with their respective prices have been placed at the appendix section. PromotionPizza Hut runs more or less the same type of promotion and advertising campaigns in Pakistan as it does internationally, with the exception of electronic media. It uses advertising tools such as newspapers, magazines to create awareness and to get its message through its required target market. Recently they are doing joint promotion with Milo and Pepsi in connection with World Cup Cricket 1999. Pizza Hut promotion b udget remains the same worldwide except for a few countries i. e. it allocates 50% of its promotion budget on national advertising and 50% of the budget to regional advertising.With regard to promotion, they have launched kid Club for children under 12 year of age. Every Tuesday is kids night for members where they get 50% discount on their order. They are trying to start a program called book it, to promote reading habits among kids. Any child who reads a book and get it signs by his teacher that he has read it get a free Pizza. Pizza Hut has adapted to promotional and advertising techniques regarding the local market. It uses Newspaper and Magazines according to their availability and effectiveness with regard to their respective target market. PlaceBANGALORE:-At present there are 50 functioning units of Pizza Hut in BANGALORE, few of them are ITPL| Takeaway, Dine-in seating capacity of 200| Airport Road| Takeaway, Dine-in seating capacity of 250| PCP| Takeaway, dine-in seating ca pacity of 120| FORUM MALL| Take away with dine-in seating capacity of 50. | C hally| Takeaway, dine-in seating capacity of 150| jayanagar| Takeaway, dine-in seating capacity of 120| Kormangla| Takeaway, dine-in seating capacity of 200| Shanti Nagar| Takeaway, dine-in seating capacity of 150| Signature Mall| Takeaway, dine-in seating capacity of 150| BSK| Takeaway, dine-in seating capacity of 120|BSK-2| Takeaway, dine-in seating capacity of 120| V Mall| Takeaway, dine-in seating capacity of 120| M Mall| Takeaway, dine-in seating capacity of 150| Vijay Nagar| Takeaway, dine-in seating capacity of 150| Ramaya| Takeaway, dine-in seating capacity of 120| CMH Road| Takeaway, dine-in seating capacity of 110| Kanak Pura| Takeaway, dine-in seating capacity of 120| Brigade Road| Takeaway, dine-in seating capacity of 110| Product Profile of Pizza Hut Pizza hut serves the quality and variety of food product of many flavours, this product can be classified as follow:- * Pizzas (Veg ; Non veg) * Beverages Appetizer ( Hot ; Cold) * Main course ( Pizzas) * Deserts * Tea * Pastas Beverages Appetizer Pizzas 3. 2 dominos profile Privately held Domino's, Inc. is the number two pizza chain in the world, trailing only the Pizza Hut division of YUM! Brands, Inc. The company operates a network of more than 7,300 company-owned and franchised stores in all 50 U. S. states and more than 50 other countries. Nearly 90 % of Domino's more than 4,800 U. S. outlets are franchise stores. Including the employees of franchisees, there are about 145,000 Domino's workers around the world, and global system wide sales in 2002 totals $3. 6 billion. Domino's was built on simple concepts, offering just delivery or carry-out and an extremely limited menu: for more than 30 years, the company offered only two sizes of pizza, 11 topping choices, and–until 1990–only one beverage, cola. In recent years the company has added salads, breadsticks, and other non-pizza items to its menu in an effor t to stave off rivals Pizza Hut, Papa John's International, Inc. , and Little Caesar Enterprises, Inc. , but has otherwise held fast to its focus on the basics of providing quality pizza and service.The driving force behind Domino's for most of its history was founder Tom Monaghan, who late in 1998 sold control of the company to Bain Capital, Inc. , a Boston-based private equity investment firm. Monaghan, however, retained a 27 % voting stake. Originating in the 1960s Monaghan was born in 1937 near Ann Arbor, Michigan. Following his father's death in 1941, Monaghan lived in a succession of foster homes, including a Catholic orphanage, for much of his childhood. His mother, after finishing nursing school and buying a house, made two attempts to have Tom and his brother live at home with her, but she and Tom failed to get along.During these years Monaghan worked a lot of jobs, many of them on farms. His father's aunt took him in during his senior year of high school, but after that he was once again on his own. A quote from Monaghan in his high school yearbook read: â€Å"The harder I try to be good the worse I get; but I may do something sensational yet. † For several years Monaghan worked to try to save money for college; he joined the Marines and saved $2,000, but gave it in several instalments to a fly-by-night â€Å"oil man† he met hitchhiking, who took the money and ran. Monaghan returned to Ann Arbor to ive with his brother Jim, who worked for the Post Office and did occasional carpentry work at a pizza shop called Domi Nick's. When Jim Monaghan overheard the pizza shop owner discussing a possible sale, he mentioned buying it as a possibility to Tom. With the aid of a $900 loan from the Post Office credit union, in December 1960 Jim and Tom Monaghan were in business in Ypsilanti, Michigan. Within eight months, Jim Monaghan took a beat-up Volkswagen Beetle as a trade for his half of the partnership. Tom moved in across the street from his sho p. The store Monaghan bought had little room for sit-down dining; from the start, delivery was key.The first drivers, laid-off factory workers, agreed to work on commission. After only $99 in sales the first week, profits climbed steadily to $750 a week. Early on, Monaghan made decisions that streamlined work and greatly enhanced profits: on two separate occasions he dropped six-inch pizzas and submarine sandwiches from his menu when he was shorthanded at his shop, reasoning that he and his staff could handle the rush better without making special-sized pizzas or sandwiches in addition to regular pizzas. When he went over the numbers the day after, both times Monaghan found that his volume and profits had increased.Keeping the menu simple made financial sense. Although his salary rose to $20,000 a year, Monaghan was not satisfied. On the advice of Jim Gilmore, a local chef with some restaurant experience, Monaghan opened a Pizza King store offering free delivery in Mt. Pleasant, nea r the Central Michigan University campus. Gilmore ran the original DomiNick's as a full partner with Monaghan. By early 1962, although the Ypsilanti store was not doing well, Gilmore persuaded Monaghan to open a Pizza King at a new Ann Arbor location, which Gilmore would oversee while Monaghan whipped the original DomiNick's back into shape.Gilmore convinced Monaghan to continue expanding in a financially dangerous way: because Gilmore had been bankrupt when the partnership began, all papers were in Monaghan's name. By 1964, when Gilmore became ill, he made his differences clear: he liked sit-down stores while Monaghan ran delivery. He asked for $35,000 for his share in the pizzerias. Although Monaghan considered the price preposterous, he did want to separate from Gilmore. He hired lawyer Larry Sperling, who worked out a deal whereby Monaghan would pay Gilmore $20,000.Gilmore would keep two restaurants in Ann Arbor; Monaghan, two pizzerias in Ypsilanti and one in Ann Arbor. Althoug h their partnership was dissolved, Monaghan was still dependent on Gilmore's success in business. In February 1966 Monaghan bought one more shop from Gilmore, but later that year Gilmore filed for bankruptcy, with a total debt of $75,000, in Monaghan's name. Monaghan managed to sell Gilmore's restaurant, leaving him immediately responsible for only $20,000, with the new owner of Gilmore's to pay off related debts on a month-by-month basis.As Monaghan's operations grew, the original owner of DomiNick's decided to maintain rights to the name. Under deadline for a Yellow Pages ad, driver Jim Kennedy came up with the name Domino's Pizza. The new company incorporated in 1965. Free from the Gilmore-related debts, Monaghan was ready to begin franchising. The first board of directors included Tom, his wife and bookkeeper, Margie, and Larry Sperling. Sperling drafted a franchise agreement in which Domino's would keep 2. 5 % as royalties from sales, 2 % to cover advertising, and 1 % for bookk eeping.As Monaghan stated in his autobiography Pizza Tiger: â€Å"By today's standards, the royalties were far too favourable to the franchisee. But it served our purpose then, and I was not concerned about covering all future contingencies. † The first franchisee, Chuck Gary, was a man visible in local and state politics; he took over an original store on the east side of Ypsilanti. While Sperling and Monaghan hammered out financial matters–the former wanted to control costs, the latter to build sales–Domino's Pizza slowly gathered a base of corporate staff.The second franchisee, Dean Jenkins, was handpicked by Monaghan to take over the first store to be built from the ground up. By July 1967, when Jenkins's store was up and running, Domino's Pizza moved to East Lansing, home of Michigan State University. Its dormitory population, at approximately 20,000, was the largest in the nation. Dave Kilby, originally hired to do some radio copywriting for Domino's, late r bought into a franchise, then began working at company headquarters, located above the Cross Street shop in Ypsilanti. Kilby then worked on franchisee expansion with Monaghan.In February 1968 a fire swept through Monaghan's original pizza store. Advertising manager Bob Cotman escaped the building just in time, climbing down a fireman's ladder. Although the pizza shop reopened within two days, headquarters was wiped out and Domino's first commissary, with $40,000 of stored goods, was destroyed. The staff pulled together, with each existing store location responsible for producing one pizza item–cheese, dough, chopped toppings–which drivers then ferried from one store to the next to keep operations running.The biggest challenge for Monaghan was not simply covering the total fire losses of $150,000 (only $13,000 paid for by insurance), but also paying the leases on five new franchises and finding store operators as soon as possible. While Tom worked on his task, Margie Monaghan brought in Mike Paul, her contact at the Ypsilanti bank, who soon joined Domino's to run the commissary. Paul fired half of the staff and cleaned up operations; he introduced caps, aprons, and periodic spot checks for employee neatness. Monaghan learned a lot in the early years of Domino's, due in part to road trips he took to research business and learn from competitors.When observing the competition did not result in better methods, Monaghan innovated. Looking for equipment ideas at a Chicago convention, he found a meat-grinder that he used to chop cheese as well as mix consistent pizza dough in less than a minute, in contrast to standard mixers, which took eight to ten minutes to mix dough. Dough, once mixed, was stored on oiled pans; although covered by towels, the outside edges of the dough hardened. Monaghan discovered an airtight fiberglass container that stored dough very well, and his practice later became a standard in the industry.Monaghan also was dissatisfied w ith standard pizza boxes: they were too flimsy to stack, and heat and steam from the pizza weakened them. Monaghan prodded his salesman to work with the supplier and devise a corrugated box with air holes, which also became an industry standard. Franchising in the 1970s Plans began in earnest for Midwest expansion as Domino's jumped on the 1960s franchise bandwagon. Although Monaghan had worked on his plan to expand on college campuses, opening a new store a week in late 1968 proved to be the beginning of a nightmare.Monaghan opened 32 stores in 1969 and was hailed as Ypsilanti's boy wonder. Spurred by McDonald's great success going public in 1965, Monaghan planned to do the same. With the aid of loans, he bought a fleet of 85 new delivery cars, and spruced up his personal image; he also hired an accounting firm to computerize the company's bookkeeping. When moving information from paper to computer, Domino's lost all its records Perhaps as a result, the company underpaid the Intern al Revenue Service by $36,000. Monaghan was forced to sell his stock for the first time to raise the money to pay the IRS.Monaghan tried to do too much, too fast. Ohio stores opened before Domino's reputation had spread that far and sales were poor. This was only the beginning of the downturn: on May 1, 1970, Monaghan lost control of Domino's. Dan Quirk, who had bought Monaghan's stock, recommended that he contact Ken Heavlin, a local man known for turning businesses around. Heavlin, in exchange for Monaghan's remaining stock, would run the company, get loans to cover IRS debts, and after two years keeps a controlling 51 % interest in the company, with Monaghan getting 49 %.In the meantime, Domino's became the target of lawsuits from various franchisees, creditors, and the law firm Cross, Wrack. In March 1971 Heavlin ended his agreement with Monaghan, who shortly went to speak with each franchisee, persuading them that Domino's would survive the crisis and they would all fare better working with him rather than against him. Their lawsuit was dropped. Monaghan pushed on, and Domino's was back in business, however tight its financial strings. One man instrumental in the growth of the early 1970s was Richard Mueller.Originally from Ohio, Mueller bought a franchise in Ann Arbor in 1970, during Domino's lowest period. After Mueller ran this store for a year, Monaghan sent him to Columbus to revive an ailing store; within three months, sales shot up from $600 to $7,000 a week. Mueller soon operated ten Domino's franchises and incorporated as Ohio Pizza Enterprises, Inc. Within six-and-a-half years Mueller opened 50 stores. As Domino's grew, Mueller went on to become vice-president of operations in 1978. Quick to rebuild Domino's, Monaghan encouraged trusted employees and friends to expand.Steve Litwhiler opened five stores in Vermont, while Dave Kilby, who had relocated during the Domino's slump, managed to build a strong base in Florida. A significant hire by Kilby was Dave Black, a top-selling manager who later rose to become president and COO of Domino's Pizza. The year 1973 was a turning point for Domino's. The company introduced its first delivery guarantee, â€Å"a half hour or a half dollar off,† as stated in the company newsletter the Pepperoni Press. The College of Pizzarology was founded to train potential franchisees.The company decentralized as well: accounting was moved from Ypsilanti headquarters to local accountants, while the commissary was reorganized as a separate company. Domino's introduced its corporate logo, a red domino flush against two blue rectangles, in 1975. The company was sued the same year by Amstar Corporation, parent company of Domino Sugar, for the right to use the name. After a five-year battle, Domino's won, but not until after more than 30 new stores were opened under the interim name Pizza Dispatch. Free to expand, Domino's planned to grow by 50 percent each year.By the late 1970s, several acquisiti ons contributed significantly to company growth. Domino's merged with PizzaCo Inc. , in 1978, gaining 23 open stores plus a handful more under lease. The merger with this Boulder-based company allowed Domino's to move into Kansas, Arizona, and Nebraska. The following year, joining with Dick Mueller's Ohio Pizza Enterprises, Inc. , Domino's added 50 stores in Ohio and Texas, for a total of 287 stores. The company ended 1979 by announcing plans to expand internationally. The new non-U. S. store subsequently opened in Winnipeg, Canada, in 1983.Rapid Growth in the 1980s The 1980s was a decade of phenomenal growth for Domino's Pizza, but this time the company was prepared. Although Monaghan had always feared that formal budgeting systems promoted bureaucracy, with the advice of Doug Dawson, Monaghan decided to design companywide budgeting procedures, which Domino's continued to use as training tools for potential franchisees. Dawson implemented the new accounting methods and moved on to become vice-president of marketing and corporate treasurer. Instrumental in Domino's surge was John McDevitt, a financial consultant Monaghan met in 1977.Among other accomplishments, he created and became president of TSM Leasing, Inc. , a financial services company that loaned money to franchisees who could not find other start-up financing. To Monaghan, operations was the backbone of the business. When Dick Mueller left the post of vice-president of operations in 1981 to work as a franchiser once again, Monaghan decided to regionalize Domino's operations. Mueller's previous job entailed far too much travel, and changes were necessary. Monaghan set up six geographic regions, with a director fully responsible for each territory.The regional system, as Monaghan stated in Pizza Tiger, â€Å"gave us the long communication lines with tight controls at the working ends that we needed for rapid but well-orchestrated growth. † At the executive level, Bob Cotman took over as senior v ice-president of operations, including marketing. Dave Black advanced from field consultant and regional director to vice-president of operations. Both men (like Dick Mueller and Monaghan himself) had climbed every step of the Domino's ladder, after beginning as delivery driver and pizza maker.In 1981 Black carried Monaghan's favoured â€Å"defensive management† strategy–whereby each store concentrated on keeping the customers it had–to a new level, by moving the company's focus away from its top-performing stores to its weakest ones. Bringing the lower performers up worked extremely well. As the company added an average of nearly 500 stores each year through the decade, newer, weaker stores were constantly given attention to improve sales. One other element vital to Domino's 1980s growth spurt was choosing Don Vlcek, formerly in the meat business, to head the eight commissary operations.Vlcek focused on uncovering best practices and disseminating them throughou t the organization. When he discovered that one commissary saved on laundry bills by rinsing out the towels used to dry trays, making them last a week before cleaning was necessary, Vlcek made all other commissaries do the same. When he found that another commissary's manager was buying from a local cheese distributor instead of a less expensive national one, the manager reworked his purchasing policies. Fleck moved sauce-mixing from the commissaries to the company's tomato-packing plant, which resulted in highly consistent, quality pizza sauce.Once Vlcek had taken care of the basics, in one eight-month period he opened a new commissary a month, all with state-of-the-art equipment. All the support Monaghan received gave him time to fulfil boyhood dreams on a dramatic scale. In 1983 he bought the Detroit Tigers baseball team, which went on to win the World Series in 1984. He followed with the establishment in 1984 of Domino's Farms in Ann Arbor, a $120 million corporate headquarters modelled after architect Frank Lloyd Wright's Golden Beacon tower. Wright advocated the integration of a high-rise building in a rural setting, rather than an urban one.Monaghan also set up a working farm adjacent to the tower. In 1985, Advertising Age placed Domino's â€Å"among the fastest-growing money makers in the restaurant industry. † The company had to keep pace not only with its own growth but also with that of its competition, including the industry leader, Pizza Hut, which had more than 4,000 units to Domino's 2,300. Domino's stepped up advertising, increasing media spending 249 percent over the previous year. Pizza Hut entered the delivery business in 1986, posing a huge threat to Monaghan's empire. Domino's system wide sales reached $1. 44 billion by 1987.The company had grown to 3,605 units, spreading to Canada, Australia, the United Kingdom, West Germany, and Japan. While 33 per cent of U. S. stores were company-run, international units were franchised, usually to one operator who could opt to sub franchise. The international marketing challenge was to convince buyers of the need for delivery. Back in the United States, Domino's imitated McDonald's Corporation by tailoring an ad campaign to attract the Hispanic market. Competition in the late 1980s got so tough that Monaghan was quoted in Advertising Age as saying, â€Å"I want people here in the company to think of it as a war. Unfortunately, with wars come casualties. By 1989 more than 20 deaths had occurred involving Domino's drivers, calling the company's 30-minute delivery guarantee into question. A Pittsburgh-based attorney representing a couple whose car was broadsided by a driver subpoenaed Domino's for its records. Citizen's groups, major news networks, and the National Safe Work Place Institute joined in the heated criticism. Domino's responded with a national ad campaign and with various tactics at the franchise level. One franchisee hired an off-duty police officer to track h is drivers to ensure that they obeyed the law.Domino's opened its 5,000th store by January 1989, moving into Puerto Rico, Mexico, Guam, Honduras, Panama, Colombia, Costa Rica, and Spain. U. S. sales hit $2 billion. Monaghan named Dave Black as president and chief operating officer, announcing his own intentions to spend more time on community work. In May Domino's introduced pan pizza, its first new product in 28 years. This news was hardly as big, however, as Monaghan's October announcement of his intent to sell the company. After a buyout attempt in the form of an employee stock ownership plan failed, Monaghan went shopping for buyers.By April 1990 Domino's cut its public relations and international marketing departments and continued cutting executive and corporate support staff as part of a companywide effort to improve profitability. Payroll that year decreased by $24 million. Kevin Williams, who made his name as a regional director, replaced Mike Orcus as vice-president of ope rations. At the store level, Domino's opened fewer than 300 units in both 1989 and 1990. Another Comeback in the 1990s With Domino's sales slipping, and rivals Pizza Hut and Little Caesar's gaining market share, Monaghan returned to Domino's in March 1991 to pull his company back on track.By December he had fired David Black, along with other top executives. Former franchisee Phil Bressler became vice-president of operations. Domino's closed 155 stores, cut regional offices from 16 to nine, and unloaded extravagances such as corporate planes, a three-misted ship, a travel agency, a lavish Ann Arbour Christmas display, and various sports sponsorships. Monaghan made some personal sacrifices, too, leaving his post on the boards of directors of 16 Catholic colleges and organizations. Domino's 1991 system wide revenues remained flat at $2. billion, and the company posted a loss of $67 million. Adding three new senior executives, the company geared up to battle Pizza Hut, which had aired an ad showing unkempt Domino's drivers buying Pizza Hut products. Domino's moved its advertising accounts to New York's Grey Advertising, Inc. , from the local ad agency Group 243. While Monaghan was away, PepsiCo’s Pizza Hut had converted half of its 7,000 units for home delivery. Under fire, Monaghan insisted on maintaining Domino's original concept of a simple menu that speeds order preparation, allowing the company to uphold its 30-minute guarantee.In an effort to be flexible–and to compete with Pizza Hut's pan pizza–Domino's offered a new pizza with more cheese and an increased number of toppings. Taking another tip from its rival, Domino's worked on developing a single U. S. phone order number for Domino's customers and a new computer system to track sales, costs, and trends. The company closed the Columbus and Minneapolis offices, with corporate headquarters in Ann Arbour assuming their duties. The overall goal was to decrease debt. Monaghan considered ma king a public stock offering again in 1992, but too few buyers were forthcoming.The company also worked to lessen the number of company-owned stores. In November 1992 Monaghan shook up his upper ranks by replacing his long-time adviser and vice-president of finance, John McDevitt, with Tim Carr, another financial executive at Domino's, and hiring Larry Sheehan, a former executive vice-president of Little Caesar's, as vice-president of marketing and product development. Sheehan immediately put his stamp on the turnaround effort, convincing Monaghan to experiment with new strategies and products, including salads, thin-crust pizza, and submarine sandwiches. Tom Monaghan is now very open about the pizza business,† he said. â€Å"He believes we need to take a different approach to this business and be willing to change. † The changes seemed to work. Earnings for 1993 picked up, after dropping significantly the two previous years. In yet another change, Domino's dropped its famous 30-minutes-or-less pledge after a jury awarded a $78 million settlement to a woman who had been hit by a Domino's delivery driver in 1989. Monaghan stated that â€Å"with our success in home delivery has come a negative public perception that we are not committed to safety. The 30-minute guarantee was replaced with a more general customer satisfaction guarantee. In January 1994 Larry Sheehan left Domino's, after a dispute with Monaghan over the size of his year-end bonus. Although his departure was widely considered a loss to the company, his changes had taken hold, and Domino's system wide sales crept upward, to $2. 5 billion in 1995. Shortly thereafter Domino's celebrated the opening of its 1,000th international store, in a suburb of Perth, Australia.With a stated goal of having more international than domestic stores, Domino's opened stores in Ecuador, Peru, and Egypt in 1995, and planned to have 3,000 international stores by the year 2,000. By 1996 foreign sales stood at $503 million, and in 1997 Domino's entered its 50th international market. In the meantime, the menu in the U. S. stores expanded yet again, with the introduction of Buffalo wings in 1994 and through a limited-time-only promotion of flavoured-crust pizzas during 1996.Sheehan was succeeded as vice-president of marketing and product development by Cheryl Bach elder, a seasoned executive with experience at Planters, Gillette, and Procter & Gamble who brought focus to Domino's efforts. â€Å"We're not trying to be fun and wacky and do delivery and carry-out all at the same time,† she said. â€Å"We're trying to excel single-mindedly on the basics of this business. † In March 1997 Domino's announced its previous year results, which dispelled any doubts that the company was back on track. Earnings were a record $50. 6 million on system wide sales of $2. billion. â€Å"We believe the return to focusing on our core business–pizza delivery–coupled with great new products and